How to Rebrand Cask Beer for a New Generation – with Harriet Kelly (Northern Monk, Brewgooder, Salt)

Can cask beer stay classic and connect with a new generation of drinkers? Absolutely, if you get the branding right. 🍺✨In this episode, I chat with brewery marketing consultant Harriet Kelly (Northern Monk, Brewgooder, Salt, Ossett) about how to reposition cask beer without losing its soul.We explore:– How to attract younger drinkers without alienating loyal fans– Rebranding strategies that respect tradition and boost relevance– Small fixes with big impact, like better pump clips and taproom tools– Why briefing before brewing can transform your range– What defines a premium cask brand in today’s market– How visual and tone consistency builds trust across your lineup👉 If you brew, sell, or love cask, this episode will help you future-proof your brewery, without losing what makes you special.