How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht

Get a breakdown of Beatrice’s process for free here:https://bnce.link/QQ3tmtfnBeatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.So I invited her to break down: ⤷ why rebranding often goes wrong ⤷ how to keep the core of a brand intact ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong ⤷ what to do instead if you want your loyal clients to actually careWe also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.Beatrice shares her take on podcasting too, including what she’s learned from building her show.Timestamps:00:00 Trailer00:30 The Rebranding Debate06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing13:11 Strategies for Successful Brand Positioning21:19 Figuring Out what Your Brand Actually Needs24:26 Building a Strong Brand: Proven Steps38:30 The Role of Content in Branding47:29 One TakeawayConnect with Beatrice on LinkedIn:https://bnce.link/ZoX0x4LKConnect with Beatrice on Instagram:https://bnce.link/b8tHGcoICheckout Beatrice's podcast on YouTube:https://bnce.link/aq6nNlOlConnect with me on LinkedIn:https://bnce.link/d9ys09niGet the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF