How to Recruit Amazing Employees

Send us Fan MailWhat if you had a long line of people hoping to work for your company?What if you could filter out the knuckleheads before they ever waste your time?And most importantly, what if you could have a team that came to work EXCITED for the work that you do?Today's workforce is begging for something different. But contrary to popular belief, it doesn't mean they don't want to work at all. Tune into today's Maven Monday to learn how to speak the secret language of the modern employee so that you can attract the very best, hard-working talent without gimmicks, games, or participation trophies. PLUS - learn the formula that gets people to respond to your ads AND show up to the interview. We're throwing the kitchen sink at recruiting! Don't miss it. This one goes deep. EPISODE HIGHLIGHTS:00:00 Preview00:58 Great New Book01:16 The Hiring Problem01:40 Outstanding in his Field03:02 How do You Find Good People?04:30 Where Companies Are Failing06:22 How to Write Job Ads Versus Job Descriptions08:00 It's All About Aspirational Identity09:09 Examples of what NOT to do11:04 Formula For The Most Effective Recruiting Ads12:25 How to Dog Whistle for the Right Kind of Person14:21 Talk About Where They Are Now15:05 Leave This Out of Your Classified Ads16:27 Help Them Feel Purpose in Working with You18:00 Recruiting Ads that Killed it20:01 What Happens When You Give Prospects Purpose22:28 If you're in a Competitive Industry22:50 How to Make Them Prove They Deserve the Job26:39 Example of an Ad That Worked BIG TIME30:25 Proving You're The Company They Should Work For31:35 You Need To Adjust Your Follow-Up Process33:49 Where to Post Your Job Ads34:45 Extra Out-Of-The-Box Tricks36:55 RecapLinks Mentioned in this Episode:The formula for Writing Awesome Recruiting Ads:https://frankandmaven.com/episode-38-finding-and-keeping-good-people-part-1/https://frankandmaven.com/episode-39-finding-and-keeping-good-people-part-2/https://frankandmaven.com/episode-40-finding-and-keeping-good-people-part-3/Guided Writing Process for Recruiting Ads:Part 1 Video: https://www.youtube.com/watch?v=MNeIBgcrZMEPart 2 Video: https://www.youtube.com/watch?v=v_pOTQAJ3b0&t=31sPart 3 Video: https://www.youtube.com/watch?v=2WWiBbwnFDYHow to Keep Employees Happy:https://frankandmaven.com/episode-41-keeping-good-people-featuring-dryve-leadership-group/Study on Employee Motivation: https://www.forbes.com/sites/victorlipman/2014/11/04/what-motivates-employees-to-go-the-extra-mile-study-offers-surprising-answer/?sh=4e360707a055State of Employee Engagement:https://www.tinypulse.com/hubfs/State%20of%20Employee%20Engagement%20Q2.pdfWhat Employees Really Wanthttps://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliverDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a