How to Redesign a Higher-Ed Website - A Conversation with Kathleen Stockham

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of chatting with Kathleen Stockham, the CMO at South College. Kathleen's journey from television news to e-commerce giant America Online and eventually to the helm of South College's marketing is nothing short of inspiring.Kathleen took us behind the scenes of South College's website overhaul, a project critical for modernizing their digital presence. The revamp was more than just about aesthetics. It was about creating a seamless, mobile-friendly user experience that resonates with prospective students and parents alike.Speed and personalization were at the core of the project. Drawing on her e-commerce expertise, Kathleen emphasized the need for fast, accessible content and the power of multimedia to engage prospective students. Thanks to Kathleen and her creative director, Jose Salas, personal stories, vibrant colors, and intuitive layouts now define South College's online identity.What sets Kathleen apart is her commitment to understanding student motivations. By gathering first-party data and prioritizing compliance without compromising consumer value, she's ensuring South College's website is a portal and a journey into the heart of what the college offers.The road to revamping a higher-ed website is fraught with challenges, from convincing stakeholders to ensuring mobile optimization. Kathleen's strategy? Continuous improvement and a relentless focus on the user experience.Whether you're knee-deep in marketing strategy or just fascinated by the intersection of education and digital innovation, this episode is a goldmine of insights."The website is a living entity demanding constant care," Kathleen reminds us. In higher education marketing, being static is not an option.Eager to dive deeper into Kathleen's strategies or start a conversation? Connect with her on LinkedIn.Keep pushing the boundaries of higher education marketing. Stay tuned for more episodes that blend expertise, strategy, and actionable advice.Until next time. ✌️P.S. A special thank you to Olivia Giamanco for the introduction. #HigherEdMarketing #Web #marketing