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EPISODE · Aug 18, 2020 · 29 MIN

How to Replace a Trade Show Presence During the Pandemic

from The Kula Ring · host Kula Partners

Manufacturing marketers rely on trade shows, but many have been cancelled since the pandemic began. How can marketers replace an in-person trade show presence, at least in the short term, and connect with prospects remotely? Jim Cermak, host of the Trade Show University podcast, talks to Jeff and Carman about how manufacturers are adapting to trade show cancellations and how to translate the elements of a good trade show booth into other kinds of wins.

What this episode covers

Manufacturing marketers rely on trade shows, but many have been cancelled since the pandemic began. How can marketers replace an in-person trade show presence, at least in the short term, and connect with prospects remotely? Jim Cermak, host of the Trade Show University podcast, talks to Jeff and Carman about how manufacturers are adapting to trade show cancellations and how to translate the elements of a good trade show booth into other kinds of wins.

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How to Replace a Trade Show Presence During the Pandemic

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How long is this episode of The Kula Ring?

This episode is 29 minutes long.

When was this The Kula Ring episode published?

This episode was published on August 18, 2020.

What is this episode about?

Manufacturing marketers rely on trade shows, but many have been cancelled since the pandemic began. How can marketers replace an in-person trade show presence, at least in the short term, and connect with prospects remotely? Jim Cermak, host of the...

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