EPISODE · Aug 28, 2025 · 21 MIN
How to Replace ALL Your Marketing With A Single Story with Kris Jones [Ep 212]
from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners · host Kylie Kelly | Visibility Coach & Audience Growth Strategist
Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide.What You’ll Learn in This Episode:Why most websites and content fail to convert (and how to fix it)The real reason you struggle to “talk about what you do” clearlyHow to write one brand story that stretches across your entire businessThe story structure Kris uses to help her clients 5x their prices and close more sales callsWhat it means to mine for the “gold” in your messaging (and how to start)Guest Spotlight: Kris JonesHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, toldwell.Website: https://www.reddoordesigns.com Free Resource: How to Write Compelling Copy in 5 Minutes FlatBook a Money-Making Messaging Call with Kris: https://krisjones.co/money-making-messaging-callReady to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
What this episode covers
Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions. Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide. What You’ll Learn in This Ep...
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How to Replace ALL Your Marketing With A Single Story with Kris Jones [Ep 212]
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