How to repurpose content for maximum value - Holly Pels, VP Marketing at Casted

More from Casted Find them at Casted.usThey’ve released an industry survey of content marketers on the state of content marketing - helpful for understanding how other marketers are currently using content can be helpful for planning out your own contentCheck out Amplify - view interviews with leading B2B brands (Drift, Salesforce, HubSpot, and more) on how they are harnessing the power of audio and video to connect with audiences in a whole new wayReady to create content?If this episode inspired you to start repurposing content, Forward Launch can help. We help B2B SaaS startups create interview-based podcasts that can be repurposed across various marketing channels. Get in touch.Guest backgroundHolly Pels is the Vice President of Marketing at Casted – the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation.Key takeawaysHave conversations with experts and record them in video and audio formatStarting with video allows for easiest repurposing across channelsPublish to YouTube because YouTube can be used as a search engineSyndicate to podcast platforms (e.g. Apple, Spotify, Stitcher) and Youtube channelsTurn the transcript into a blog postCreate audiograms and videograms to be used on social mediaUse themes that came up during the interview and plug them into the content calendarReview previous episodes for similar themes - create a thematic blog post or thematic narrative episodeExample: Holly’s team realized they had already interviewed several experts from Hubspot on the podcast, and they pulled those stories together to a larger narrative episode in advance of a content collaboration they did with HubspotMake “look books” out of the content - i.e. a downloadable piece of content where people can access the written versions of podcast episodes    Tips for successTrust the process - not everything needs to be newDon’t be hard on yourself - it doesn’t have to be perfect. Just start!It doesn’t have to be for everyone, it just has to be for your audienceGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast