How To Respond To A Competitive Threat

The PGA golf tour is facing an existential threat from an incredibly wealthy competitor. The LIV golf tour out of Saudi Arabia is shaking up the world of golf with massive payouts, new rules, and an aggressive approach. We look at the PGA's initial response and explain how it is doomed to fail unless they innovate. We also look at other classic business wars like Pepsi vs. Coke, Apple vs. Samsung, and of course, professional wrestling as analogs for any business. When faced with a competitive threat, do you become more creative or do you whine and give up?