EPISODE · May 26, 2026 · 9 MIN
How to Restart a Dead Deal
from Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators · host Fexingo
Lucas and Luna break down why B2B deals that go dark for two weeks or more can still be revived—without sounding desperate or needy. They walk through a real case from a SaaS company where a $340,000 annual contract was sitting untouched for 23 days after the final proposal. Rather than sending 'just checking in' emails, the sales rep used a specific trigger event—a competitor's product launch press release—to reopen the conversation without asking for a status update. Lucas explains the structural reason deals die (internal priority shift, not lost interest) and the one-question email template that works when all else fails. Luna pushes back on the risk of seeming manipulative, and they land on the difference between a strategic re-engagement and a desperate poke. Every salesperson who has watched a promising deal go silent will get at least one specific tactic they can use tomorrow. #DeadDeal #SalesResurrection #B2BSales #SalesStrategy #DealRevival #SalesTactics #ActiveSales #ProposalFollowUp #SaaS #SalesPsychology #Revenue #FexingoBusiness #BusinessPodcast #ClosingTheDealWithFexingo #SalesTraining #Negotiation #TriggerEvent #SalesProcess Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna break down why B2B deals that go dark for two weeks or more can still be revived—without sounding desperate or needy. They walk through a real case from a SaaS company where a $340,000 annual contract was sitting untouched for 23 days after the final proposal. Rather than sending 'just checking in' emails, the sales rep used a specific trigger event—a competitor's product launch press release—to reopen the conversation without asking for a status update. Lucas explains the structural reason deals die (internal priority shift, not lost interest) and the one-question email template that works when all else fails. Luna pushes back on the risk of seeming manipulative, and they land on the difference between a strategic re-engagement and a desperate poke. Every salesperson who has watched a promising deal go silent will get at least one specific tactic they can use tomorrow. #DeadDeal #SalesResurrection #B2BSales #SalesStrategy #DealRevival #SalesTactics #ActiveSales #ProposalFollowUp #SaaS #SalesPsychology #Revenue #FexingoBusiness #BusinessPodcast #ClosingTheDealWithFexingo #SalesTraining #Negotiation #TriggerEvent #SalesProcess Keep every episode free: buymeacoffee.com/fexingo
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How to Restart a Dead Deal
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