Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators

Episode 61 of Closing the Deal with Fexingo: Lucas and Luna examine a specific sales tactic — the timeline penalty clause. When a mid-market SaaS rep offered to put a 10% rebate in the contract if the implementation was delayed beyond 60 days, it removed the buyer's risk and closed a $1.2 million annual deal. The hosts break down why a penalty works when a discount doesn't: it signals confidence in delivery, aligns incentives, and converts a promise into a guarantee. They contrast this with money-back guarantees (covered in prior episodes) and explore the psychology of 'pain now vs. pain later.' Lucas shares a counterexample where a penalty backfired due to vague timelines. The episode includes listener questions on when NOT to offer a penalty and how to frame it without sounding desperate. No filler — just one concrete tactic with real numbers and a clear framework for when to use it. #SalesTactic #TimelinePenalty #ContractClause #ClosingDeals #SalesPsychology #RiskReversal #SaaS #B2BSales #SalesStrategy #Negotiation #Business #SalesPodcast #FexingoBusiness #BusinessPodcast #EnterpriseSales #Implementation #DealStructuring #SalesTips Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down the story of a B2B software sales rep who closed a seven-figure deal by moving away from a flat subscription fee to an outcome-based pricing model tied to customer retention improvement. They explore the psychology behind the strategy, how it de-risked the purchase for the CFO, and why measuring success with a shared definition was the key to making it work. The episode also examines when outcome-based pricing actually backfires and what it teaches about trust in enterprise sales. If you are selling a product with a clear, measurable output, this approach might just change how you structure your next proposal. #OutcomeBasedPricing #SalesStrategy #EnterpriseSales #B2BSales #Negotiation #PricingModel #RevenueGrowth #SalesPsychology #ClosingDeals #CFO #RetentionMetrics #BusinessPodcast #SalesTips #ValueBasedSelling #FexingoBusiness #LucasAndLuna #DealStructure #RiskMitigation Keep every episode free: buymeacoffee.com/fexingo

In episode 59 of Closing the Deal with Fexingo, Lucas and Luna unpack a powerful but underused tactic: bringing a custom cost-benefit analysis to the final meeting. They walk through a real case where a SaaS rep was losing to a cheaper competitor, then flipped the deal by quantifying the hidden costs of switching and the value of an integrated stack. The episode covers how to build the spreadsheet, what numbers to include (implementation time, training hours, error rates), and the exact framing that keeps you from sounding like a pushy salesperson. Lucas shares a template he used to increase average deal size by 20 percent. Luna challenges whether this works in procurement-heavy enterprise sales. They land on a simple rule: if you can't show a 3x return within 12 months, don't bring the sheet. 8-12 minute listen for B2B sales reps, founders, and anyone who negotiates recurring contracts. #Sales #Negotiation #B2BSales #CostBenefitAnalysis #ValueSelling #ROI #SalesStrategy #ClosingTechniques #EnterpriseSales #SaaS #BusinessPodcast #FexingoBusiness #ClosingTheDeal #RevenueConversations #SalesTraining #Business #Finance #Podcast Keep every episode free: buymeacoffee.com/fexingo

In Episode 58 of Closing the Deal, Lucas and Luna unpack a counterintuitive strategy: a B2B software rep who closed a $475,000 contract without uttering a single price figure until the contract stage. They break down the actual transcript — how the rep used value scaffolding, budget anchoring through competitor benchmarks, and a 'pricing conversation postponement' script. They discuss why this works in complex enterprise deals where premature pricing triggers status-quo bias, and when it backfires (commodity sales, regulated procurement). Concrete walkthrough of the email sequence and call script the rep used to keep the buyer focused on ROI, not cost. #SalesStrategy #B2BSales #ValueSelling #EnterpriseSales #PricingPsychology #NegotiationTactics #SalesTraining #RevenueGrowth #SalesTips #ClosingTechniques #BusinessPodcast #SalesPodcast #FexingoBusiness #Business #LucasAndLuna #ClosingTheDeal #SalesRep #PricingConversation Keep every episode free: buymeacoffee.com/fexingo

In Episode 57 of Closing the Deal with Fexingo, Lucas and Luna dive into a counterintuitive sales tactic: offering a customer an explicit out clause that lets them cancel without penalty within a set period. They unpack a real-world case where a SaaS startup called Gridline used a 90-day out clause to close a skeptical Fortune 500 prospect, turning a potential objection into trust. Lucas explains the psychology behind why giving an out actually reduces the chance it gets used, and Luna shares how the approach shifted the buyer's risk calculus. The hosts walk through the specific language Gridline used in the contract, how the rep framed it during the negotiation, and what happened when the 90-day mark arrived. If you've ever had a buyer hesitate because they fear getting locked into a bad deal, this episode offers a practical alternative to discounts or money-back guarantees. #Sales #Negotiation #Revenue #ClosingTheDeal #OutClause #RiskReversal #SaaS #Gridline #Fortune500 #EnterpriseSales #SalesTactics #ObjectionHandling #TrustInSales #BuyerPsychology #Business #FexingoBusiness #BusinessPodcast #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo

In Episode 56, Lucas and Luna break down a counterintuitive sales move: asking the buyer to start with a smaller order than they proposed. They walk through a real case where a software sales rep at a mid-market SaaS company was about to lose a six-figure deal because the procurement team balked at the upfront commitment. Instead of discounting or offering a free pilot, the rep suggested cutting the initial order by 60 percent and adding a six-month check-in to expand. The deal closed in three days. Lucas and Luna explore the psychology behind this — how reducing the perceived risk shifts the buyer from defensive to collaborative, how it positions the rep as a partner rather than a vendor, and why this tactic works especially well when the buying committee includes a skeptic who needs a low-risk path to yes. They also discuss the risk: smaller orders mean smaller commissions upfront, and the expansion has to be real. No clickbait, just one concrete tactic you can adapt tomorrow. #Sales #Negotiation #B2BSales #SaaS #BuyerPsychology #RiskReduction #Procurement #DealMaking #Revenue #SalesTactics #Business #FexingoBusiness #BusinessPodcast #ClosingTheDeal #LucasAndLuna #SalesStrategy #Commission #SmallOrderTactic Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive sales tactic: the power of letting a buyer walk away. They dissect a real case where a B2B software rep turned a stalled deal into a signed contract by explicitly offering the buyer an easy exit. The conversation covers the psychology of sunk cost, the difference between creating urgency and forcing pressure, and a simple script shift that transforms the closing dynamic. Lucas breaks down the specific moment when the rep said, 'It sounds like this isn't the right fit right now — and that's okay' — and how that honesty rebuilt trust and reopened the deal. Luna pushes back on the risk of losing commission, and they land on a practical framework for when to use 'walk-away power' versus when to push. If you've ever felt like chasing a deal makes you look desperate, this episode gives you a concrete alternative: the one move that makes the buyer chase you. #Sales #Negotiation #ClosingDeals #B2BSales #SalesTactics #WalkAwayPower #SalesPsychology #SunkCost #BuyerTrust #SalesRep #ConsultativeSelling #SalesScript #Revenue #BusinessPodcast #FexingoBusiness #Business #SalesTips #LosingDeals Keep every episode free: buymeacoffee.com/fexingo

Episode 54 of Closing the Deal with Fexingo: Lucas and Luna dissect a single, high-leverage question that exposes when a prospect is bluffing about a competitor's offer. They walk through a real deal where a rep was told a rival was 'half the price' — and how asking 'What specifically is structured differently?' revealed the buyer was comparing apples to oranges. The episode covers why most reps accept competitor claims at face value, the psychology of buyers who bluff, and a three-step framework to pressure-test any competitive objection without sounding combative. Listeners walk away with one question they can use in their next call to separate genuine competition from negotiation theater. #SalesNegotiation #DealClosing #CompetitiveAnalysis #BuyerPsychology #ObjectionHandling #SalesTactics #Business #FexingoBusiness #BusinessPodcast #SalesTraining #NegotiationSkills #RevenueGrowth #DealStrategy #SalesDiscovery #CompetitorBluff #QuestioningTechnique #SalesFramework #ClosingTechniques Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a specific technique for identifying the true decision-maker in a B2B sales process. Lucas shares a case from a cybersecurity software deal where the rep asked a single question — 'Who else needs to sign off on this?' — and discovered the real economic buyer was three layers above the contact they'd been pitching. They discuss why direct questions about authority often fail, how to reframe the question as a logistics check, and why the answer can save months of wasted pipeline. Luna pushes back on whether this works in enterprise sales with complex buying committees, and Lucas offers a concrete script to try on the next call. #Sales #Negotiation #B2BSales #DecisionMaker #BuyingCommittee #SalesTechnique #ClosingTheDeal #SalesStrategy #RevenueGrowth #SalesTips #SalesProcess #EnterpriseSales #SalesTraining #Business #BusinessPodcast #FexingoBusiness #SalesConversations #Podcast Keep every episode free: buymeacoffee.com/fexingo

In Episode 52 of Closing the Deal with Fexingo, Lucas and Luna explore the specific strategy of mapping the buying committee to win complex enterprise deals. Lucas shares a detailed case study of a cybersecurity startup selling to a regional bank, where the rep identified seven distinct stakeholders, each with unique priorities. The discussion covers how to identify hidden influencers, tailor value propositions to different roles, and avoid the common mistake of only engaging the economic buyer. Luna brings data from a Gartner study showing that deals involving 5-7 stakeholders are 2.3 times more likely to stall, but proper mapping cuts that risk. The episode provides a concrete framework for listeners to apply immediately, including a simple spreadsheet method for tracking interests and objections per stakeholder. #Sales #Negotiation #BuyingCommittee #EnterpriseSales #SalesStrategy #Business #FexingoBusiness #BusinessPodcast #ClosingDeals #SalesTips #StakeholderMapping #Cybersecurity #RegionalBank #Gartner #SalesFramework #RevenueGrowth #SalesTechnique #DealStrategy Keep every episode free: buymeacoffee.com/fexingo

Every sales rep knows the sinking feeling: you send a proposal, the buyer goes silent, and you're left chasing emails with no reply. In this episode, Lucas and Luna break down a single question that top performers use to keep the deal moving when the buyer goes dark. They walk through a real case from a B2B SaaS company where a rep recovered a $340,000 contract by asking the right question at the right moment — not by pushing harder, but by reframing the pause as a signal of value. They discuss why most reps default to 'just checking in,' how that actually trains buyers to ignore you, and what to say instead to surface the real objection without pressure. If you've ever lost a deal to silence, this episode gives you a concrete script you can use tomorrow. #Sales #Negotiation #ClosingTheDeal #Business #SalesTips #B2BSales #Ghosting #DealRecovery #SalesScript #ObjectionHandling #RevenueGrowth #SalesStrategy #BuyerPsychology #FexingoBusiness #BusinessPodcast #SalesTraining #ConsultativeSelling #DealManagement Keep every episode free: buymeacoffee.com/fexingo

In Episode 50, Lucas and Luna explore a counterintuitive sales technique: instead of asking 'What's your budget?', ask 'What would a successful outcome look like for you?' They break down a real case where a SaaS rep used this single question to expand a deal from $40,000 to $95,000 in annual recurring revenue. The episode walks through the psychology behind the question, how it shifts the buyer from price-fixing to value-scoping, and the exact phrasing to use. Lucas shares data from a study of 200 B2B sales calls showing that reps who ask outcome-focused questions first close deals 34% larger on average. Luna challenges whether this works in commoditized markets, and they discuss adaptations for low-differentiation products. The episode closes with a reflection on why the best negotiators spend more time listening than pitching. #Sales #Negotiation #B2BSales #DealSize #ValueSelling #SalesPsychology #SalesTechnique #OutcomeBasedSelling #RevenueGrowth #SalesStrategy #SaaS #BusinessDevelopment #SalesTraining #ClosingDeals #CustomerSuccess #FexingoBusiness #BusinessPodcast #ClosingTheDeal Keep every episode free: buymeacoffee.com/fexingo

In Episode 49 of Closing the Deal, Lucas and Luna examine a counterintuitive sales tactic: teaching the buyer how to justify your price internally. They break down a real case where a SaaS sales rep spent two hours walking a procurement team through a total-cost-of-ownership model — not to defend the price, but to equip the buyer with the language and spreadsheets they needed to sell the deal to their own CFO. The result? A contract that had stalled for six weeks closed in three days. Lucas and Luna discuss when this works, when it backfires, and the one signal that tells you the buyer is ready to be coached rather than pitched. Plus: a short conversation on listener support and how a coffee's worth of contribution keeps the show ad-free. #SalesTactic #TotalCostOfOwnership #BuyerTraining #ClosingTheDeal #Business #FexingoBusiness #BusinessPodcast #SalesStrategy #Procurement #CFO #SaaS #Negotiation #SalesRep #PriceJustification #EnterpriseSales #Coaching #B2BSales #Revenue Keep every episode free: buymeacoffee.com/fexingo

Episode 48 of Closing the Deal with Fexingo. Lucas and Luna break down a specific tactic: the money-back guarantee as a closing lever. They walk through a real case where a B2B software rep offered a partial refund clause halfway through negotiations—and that single move unblocked a stalled $80,000 deal. The hosts examine why guarantees work on skeptical buyers, how to frame them without undermining your value, and the three conditions that make them safe to offer. They also discuss the psychology of risk reversal, citing research from a 2024 Harvard Business Review piece on buyer uncertainty. Lucas shares a rule of thumb: never guarantee more than the first month's fee, and always tie it to a measurable outcome. Luna questions whether guarantees can backfire with procurement teams. The episode closes with a quick reflection on when to use this tool vs. when it signals weakness. A practical episode for any sales operator facing a locked-down buyer. #MoneyBackGuarantee #RiskReversal #ClosingTechnique #B2BSales #SalesNegotiation #ProcurementPsychology #DealUnblocker #SalesTactics #BuyerUncertainty #RevenueConversations #SalesPodcast #BusinessPodcast #FexingoBusiness #ClosingTheDeal #LucasAndLuna #SalesPsychology #GuaranteeStrategy #PartialRefund Keep every episode free: buymeacoffee.com/fexingo

In this episode of Closing the Deal with Fexingo, Lucas and Luna break down a specific sales strategy: mapping the entire buying committee before the first meeting. They walk through a real case where a rep at a mid-market SaaS company identified seven stakeholders—including two skeptics—and used that intel to preempt objections, shorten the sales cycle by six weeks, and close a $180,000 annual contract. You'll hear exactly how she gathered names, roles, and influence levels without sounding intrusive, why she scheduled a 'pre-brief' with a junior buyer, and the one question that revealed the CFO's hidden concern. No theory—just a repeatable move for any B2B seller. #BuyingCommitteeMapping #SalesStrategy #B2BSales #SalesReps #ClosingDeals #SaaS #SalesTactics #StakeholderMapping #ObjectionHandling #SalesCycle #Negotiation #Revenue #BusinessPodcast #FexingoBusiness #SalesTraining #DealWinning #SalesProcess #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo

In episode 46 of Closing the Deal with Fexingo, Lucas and Luna break down a counterintuitive close: a sales rep who deliberately asked a buyer to make the wrong decision. We unpack the psychology behind 'negative choice architecture,' the one sentence that turned a stalled deal into a signed contract, and why letting a prospect feel the pain of the wrong path can be more persuasive than pushing your own. We also look at a real-world case where a SaaS rep used this technique to overcome a six-month stall against a cheaper competitor. If you've ever felt like you're over-explaining your value while the buyer goes silent, this episode gives you a specific script to flip the dynamic. Plus, a quick moment on why listener-supported shows like this stay independent. #SalesPsychology #NegativeChoiceArchitecture #DealStrategy #ClosingTechnique #SalesNegotiation #BusinessPodcast #FexingoBusiness #SalesRep #BuyerBehavior #ObjectionHandling #RevenueConversations #LucasAndLuna #ClosingTheDeal #SalesTactics #ConsultativeSelling #DecisionMaking #SaaS #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

In this episode of Closing the Deal with Fexingo, Lucas and Luna explore the counterintuitive power of silence after delivering a price quote. Drawing on a real case from a B2B SaaS company, they break down the psychology behind the pause, why reps who speak first often lose, and how a five-second silence can shift leverage back to the seller. They also discuss the difference between a 'thinking pause' and an 'awkward pause', and when NOT to use this technique. If you've ever felt the urge to fill the silence after naming your number, this episode will change your approach. #Sales #Negotiation #ClosingDeals #PricingPsychology #SilenceInSales #B2BSales #SalesTechnique #WinMoreDeals #SalesTips #Business #FexingoBusiness #BusinessPodcast #SalesStrategy #RevenueGrowth #SalesTraining #DealClosing #PriceQuote #NegotiationTactics Keep every episode free: buymeacoffee.com/fexingo

In Episode 44 of Closing the Deal with Fexingo, Lucas and Luna break down a counterintuitive sales tactic: asking for a referral before the deal is closed. They walk through a real case where a B2B SaaS rep lost momentum halfway through negotiations and turned it around by asking the buyer to introduce them to the CFO. The episode explores why mid-process referrals build internal champions, shorten buying cycles, and actually increase close rates. Lucas shares the specific phrasing the rep used and the research behind the approach—including data from Gong showing deals with mid-process referrals are 40 percent more likely to close. Luna pushes back on whether it risks looking desperate, and they land on a clear framework for when and how to pull this move. If you sell to multiple stakeholders, this episode gives you a concrete script to try. #SalesTactic #ReferralSelling #B2BSales #ClosingTechniques #InternalChampion #SalesPsychology #GongLabs #BuyingCommittee #SalesProcess #Negotiation #BusinessPodcast #SalesStrategy #CustomerReferral #DealAcceleration #WinRates #SalesExecution #FexingoBusiness #ClosingTheDeal Keep every episode free: buymeacoffee.com/fexingo

Sales reps are often told to never offer refunds or discounts after the deal is signed. But in this episode, Lucas and Luna break down a real story of a B2B software rep who won a $400,000 annual contract by proactively offering a partial refund clause—a 'money-back guarantee' on the first quarter if the customer didn't hit a specific ROI milestone. The twist: the customer never triggered the clause, and the rep's willingness to put skin in the game was the deciding factor against a lower-priced competitor. Lucas explains the psychology behind the move, when it works, and when it backfires. Luna challenges whether this approach could be exploited. Plus, why small recurring listener support keeps this show ad-free. #Sales #Negotiation #B2B #ClosingDeals #MoneyBackGuarantee #RefundStrategy #ROI #RiskReversal #CustomerPsychology #SaaS #EnterpriseSales #Business #FexingoBusiness #BusinessPodcast #SalesStrategy #DealMaking #Revenue #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

Episode 42 of Closing the Deal with Fexingo dives into a counterintuitive closing tactic: offering a full money-back guarantee. Lucas and Luna break down the real story of a SaaS sales rep at a mid-market analytics company who turned a stalled deal around by promising the buyer they could walk away with zero risk after six months. They explore the psychology behind the guarantee — how it shifted the buyer's focus from fear of making a mistake to confidence in the product's value. The hosts walk through the specific structure of the guarantee, the numbers behind it (including a 3% redemption rate that surprised everyone), and why the rep's manager initially hated the idea. They also discuss when this tactic works best: high-consideration purchases, long sales cycles, and situations where the buyer is new to the category. No fluff — just a concrete case study with takeaways you can adapt to your own sales conversations. #Sales #Negotiation #Closing #MoneyBackGuarantee #RiskReversal #SaaS #B2BSales #SalesPsychology #ObjectionHandling #Trust #BuyerBehavior #FexingoBusiness #ClosingTheDeal #BusinessPodcast #SalesTactics #Revenue #CaseStudy #SalesTraining Keep every episode free: buymeacoffee.com/fexingo

Episode 41 dives into a counterintuitive sales tactic: making the buyer pay with something other than money. Lucas and Luna break down a real case where a SaaS rep closed a seven-figure deal by asking the prospect to assign two engineers to the implementation — a non-monetary cost that signaled commitment and weeded out tire-kickers. They discuss the psychology of 'skin in the game,' how to identify non-monetary costs that are valuable to you but low-cost to the buyer, and the risk of asking too early. This episode offers a practical framework for incorporating non-monetary asks into your closing process, with specific examples from B2B sales, consulting, and even consumer services. If you're tired of discounting or losing deals to indecisive buyers, this angle gives you a new lever to pull without touching the price. #NonMonetaryCost #SalesTactic #DealClosing #SaaS #EnterpriseSales #Negotiation #B2B #Business #BusinessPodcast #FexingoBusiness #ClosingTheDeal #SalesPsychology #Commitment #SkinInTheGame #Revenue #SalesStrategy #LucasAndLuna #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

Episode 40 of Closing the Deal with Fexingo: Lucas and Luna break down the single most underutilized question in sales — 'When do you need this to be live?' — and how one rep used it to uncover a $230,000 deal that was stuck in 'evaluating' for six months. They walk through the exact script change, the prospect's real objection, and why asking for a date instead of a 'timeline' works. Plus: why your CRM's 'stage' field might be lying to you. No fluff, one concrete takeaway. #SalesStrategy #ClosingTheDeal #FexingoBusiness #BusinessPodcast #SalesQuestions #BuyerTimeline #DealVelocity #SalesScript #DiscoveryCall #SalesTraining #BusinessDevelopment #RevenueGrowth #SalesPsychology #ObjectionHandling #SalesPipeline #B2BSales #SalesTechniques #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dissect a single email script that one rep used to cut deal cycle time by 40% and win 60% more deals. They walk through the before-and-after wording, explain why shorter emails trigger faster decisions, and reveal the cognitive bias behind it all. If your pipeline is full of stalled opportunities, this episode is for you. #SalesEmail #CloseTime #DealCycle #ColdEmail #DecisionFatigue #CognitiveBias #SalesScript #RepPerformance #WinRate #PipelineVelocity #Business #Sales #Negotiation #ClosingTactics #FexingoBusiness #BusinessPodcast #Revenue #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo

In episode 38 of Closing the Deal with Fexingo, Lucas and Luna explore one of the most underused techniques in sales negotiation: the strategic pause after stating your price. Lucas breaks down the psychology behind why silence makes buyers feel the weight of their decision, and shares a real-world case from a B2B software deal where a sales rep let a five-figure quote hang in the air for twelve seconds — and closed at full price. They contrast this with the common instinct to fill silence with justifications or discounts, and discuss when a pause can backfire (like with procurement professionals trained to out-wait you). Specific timing, buyer personality cues, and how to practice the 'price pause' without making it awkward. This episode is packed with actionable timing tactics for anyone who has ever nervous-talked their way out of a deal. #SalesNegotiation #StrategicPause #ClosingTechniques #PricePsychology #B2BSales #Business #FexingoBusiness #BusinessPodcast #SilenceInSales #NegotiationTactics #SalesTraining #DealClosing #LucasAndLuna #BuyerBehavior #Procurement #SalesPsychology #RevenueConversations #SalesTips Keep every episode free: buymeacoffee.com/fexingo

Every salesperson has heard 'we don't have the budget.' But how do you know if that's a genuine constraint or a polite blow-off? In this episode, Lucas and Luna break down the one question that separates real budget objections from fake ones. They walk through a specific case: a mid-market SaaS rep who was stuck in a six-month sales cycle with a prospect who kept citing budget as the blocker. By asking one simple question — 'If we could structure the payments to fit your cash flow, would you move forward today?' — the rep uncovered that the real issue wasn't money; it was a lack of urgency and an internal champion who hadn't done the work. Lucas and Luna discuss why budget objections are often a proxy for other concerns, how to test whether the budget is real without being pushy, and why the best time to ask about budget is before you ever talk about price. If you've ever lost a deal you thought was a sure thing, this episode might save your next one. #Sales #Negotiation #BudgetObjection #ClosingTechniques #SalesPsychology #ObjectionHandling #SaaS #B2BSales #SalesStrategy #Revenue #FexingoBusiness #BusinessPodcast #SalesTips #DealClosure #SalesTraining #CashFlow #Urgency #SalesCycle Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive sales move: asking a prospect to fire an existing supplier before letting them buy. They break down a real case where a software sales rep, facing a procurement freeze, turned a 'not now' into a 'yes' by reframing the decision as a question of loyalty vs. results. The episode dives into the psychology of supplier inertia, the power of a forced trade-off, and why sometimes the best close is making the buyer feel the pain of not changing. Specific numbers and script snippets included. If you've ever been stalled by 'we're happy with our current vendor,' this one's for you. #Sales #Negotiation #Business #FexingoBusiness #BusinessPodcast #ClosingTheDeal #SalesStrategy #BuyerPsychology #SupplierInertia #VendorSwitch #TradeOff #SalesTactics #Revenue #PodcastEpisode #SalesTips #B2BSales #Procurement #SalesTraining Keep every episode free: buymeacoffee.com/fexingo

In episode 35 of Closing the Deal with Fexingo, Lucas and Luna explore a counterintuitive sales tactic: when admitting a competitor genuinely outperforms you in one area can actually win the deal. They dissect a real case where a software sales rep lost the feature comparison but won the six-figure contract by shifting the conversation to total cost of ownership, implementation ease, and long-term support. Lucas explains the psychological principle of 'idiosyncratic fit' — how buyers often prefer a solution that's not the absolute best on paper but better suited to their specific workflow and risk tolerance. Luna pushes back with the danger of false modesty and when this tactic backfires. The episode includes a light donation segment tied to the show's ad-free model, then closes with a practical framework for deciding when vulnerability helps versus hurts your negotiation position. #Sales #Negotiation #Business #FexingoBusiness #BusinessPodcast #ClosingTheDeal #SalesTactic #CompetitorStrategy #IdiosyncraticFit #VulnerabilityInSales #TotalCostOfOwnership #FeatureComparison #SalesPsychology #WinLostAnalysis #SalesFrame #ObjectionHandling #DealStrategy #SalesRep Keep every episode free: buymeacoffee.com/fexingo

Episode 34 of Closing the Deal with Fexingo. Lucas and Luna break down a real-world case where a sales rep at a B2B SaaS company turned a competitor's steep discount offer into a strategic advantage. They walk through the exact conversation: how the rep acknowledged the lower price without matching it, reframed the value gap, and closed at full price. The episode explores the psychology of discounting, the risk of price-matching, and why anchoring on total cost of ownership beats unit price. Specific numbers, phrases, and the rep's three-step response framework included. No fluff, one concrete takeaway. #SalesNegotiation #B2BSales #CompetitorDiscount #PriceMatching #ValueSelling #SalesStrategy #ClosingTechniques #TotalCostOfOwnership #SaaS #DiscountingPsychology #SalesTraining #Business #BusinessPodcast #FexingoBusiness #ClosingTheDeal #RevenueConversations #SalesTips #NegotiationTactics Keep every episode free: buymeacoffee.com/fexingo

Episode 33 of Closing the Deal with Fexingo challenges the conventional wisdom that speed wins in sales. Lucas and Luna dissect a real case from June 2026: a B2B software rep who lost a $400,000 deal by rushing the close. They explore why pushing for a signature too early triggers buyer's remorse, how a rep's 'hurry-up' framing backfired, and the counterintuitive strategy of slowing down to let the prospect sell themselves. The hosts share a three-step pacing framework: ask the gut-check question, leave space for silence, and confirm the problem before presenting the price. They also discuss how top salespeople use timeline compression as a diagnostic, not a tactic. This episode offers a specific, actionable shift for anyone who feels the urge to close on the first 'yes'—and why patience often yields better terms, stronger relationships, and fewer deal rescissions. No platitudes, just a real mistake and a replicable fix. #ClosingTheDeal #SalesStrategy #Negotiation #B2BSales #SalesPsychology #ClosingTechniques #SalesPacing #DealManagement #BuyersRemorse #SalesMistakes #EnterpriseSales #SalesProcess #RevenueGrowth #BusinessPodcast #FexingoBusiness #June2026 #SalesTips #PatienceInSales Keep every episode free: buymeacoffee.com/fexingo

In Episode 32 of Closing the Deal with Fexingo, Lucas and Luna dive into the counterintuitive sales tactic of asking a prospect for a competitor's quote. They break down a real case where a SaaS rep, facing a stalled six-figure deal, turned the tables by requesting the prospect's best offer from a rival. The result: the prospect revealed the competitor's price, shared their concerns, and gave the rep the exact information needed to structure a winning proposal. Lucas explains the psychology behind the 'reverse anchor' — how asking for information signals confidence and shifts the power dynamic. Luna challenges whether this works in commoditized markets and offers a caveat about timing. The episode also touches on the delicate balance between collaboration and manipulation, and includes a subtle donation mention for Fexingo's listener-supported model. Specific, actionable, and grounded in a real negotiation tactic. #Sales #Negotiation #ClosingDeals #B2BSales #SalesTactics #CompetitorAnalysis #ReverseAnchor #SalesPsychology #DealStrategy #SaaS #Business #FexingoBusiness #BusinessPodcast #SalesAdvice #Revenue #ProspectManagement #WinBackDeal #SalesTips Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive sales strategy: what happens when you walk away from a deal not with a loss, but with an offer to collaborate. They dissect a real case where a B2B software sales rep, after being told 'no' by a Fortune 500 prospect, proposed a joint market research project instead. That 'no' turned into a paid pilot, then a multi-year contract worth $2.4 million. Lucas breaks down the psychology behind the pivot: why asking for a partnership instead of a purchase resets the power dynamic and uncovers hidden budgets. Luna challenges him on whether this works outside enterprise sales, and they discuss the signals that tell you when to pivot versus when to persist. If you've ever had a deal die at the last hurdle, this episode offers a concrete alternative to discounting or walking away empty-handed. #LostDeal #PartnershipStrategy #B2BSales #SalesPivot #EnterpriseSales #Fortune500 #SalesPsychology #JointResearch #PaidPilot #MultiYearContract #HiddenBudget #PowerDynamic #SalesTactics #Negotiation #Business #SalesPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 30 of Closing the Deal with Fexingo reveals a counterintuitive sales move: slowing down the final stage to close bigger. Lucas and Luna break down a real case where a $250,000 software deal was about to sign—until the rep paused, asked for a meeting with the CFO, and uncovered an unspoken concern that would have killed the contract in month two. They explore why the 'rush to close' impulse often backfires, how to spot the signals that a deal needs deceleration, and a simple script for reframing the buyer's timeline. Packed with actionable tactics for any operator who negotiates or sells. #ClosingTheDealWithFexingo #Business #Sales #Negotiation #B2BSales #DealStrategy #SlowClose #ObjectionHandling #CFOSelling #RevenueConversations #SalesTactics #Procurement #ContractNegotiation #ImpliedCommitment #BuyerPsychology #SalesProcess #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In episode 29 of Closing the Deal, Lucas and Luna break down a single question that top sales reps use to uncover budget prospects are hiding. Using a real example from a $450,000 SaaS deal that almost died on the price objection, they show how asking 'What would need to be true for this to fit your budget?' changed the conversation and saved the deal. They analyze why this works psychologically—it shifts from confrontation to problem-solving, and it forces the prospect to reveal constraints they weren't sharing. Lucas shares research from Gong showing that deals where this question is asked close at 38% higher rates. Luna pushes back on when it backfires, and they discuss the one follow-up move that seals the deal after the question is asked. Specific, tactical, and immediately usable for anyone selling B2B. #SalesNegotiation #BudgetQuestion #B2BSales #DealClosure #SalesTactics #GongResearch #PriceObjection #ProspectPsychology #SalesConversations #NegotiationTips #RevenueGrowth #SalesTraining #Business #BusinessPodcast #FexingoBusiness #ClosingTheDeal #SalesStrategy #HiddenBudget Keep every episode free: buymeacoffee.com/fexingo

Episode 28 of Closing the Deal with Fexingo explores a counterintuitive sales tactic: admitting a mistake to close a deal. Lucas and Luna break down a specific case where a SaaS rep lost credibility early in a negotiation, then regained trust by owning the error — and turned a near-lost deal into a three-year contract. They discuss the psychology of vulnerability in B2B sales, the difference between admitting a mistake and apologizing prematurely, and when this approach backfires. Drawing on research from Harvard Business School on trust repair, they explain why buyers often reward honesty more than perfection. The episode also includes practical tips for knowing when to confess a blunder, how to frame it without damaging your position, and why the most successful reps sometimes use strategic transparency as a closing tool. A fresh angle on negotiation tactics that flips conventional sales advice. Hosted by Lucas and Luna. #SalesTactics #Negotiation #BusinessPodcast #FexingoBusiness #TrustInSales #VulnerabilityInBusiness #ClosingDeals #B2BSales #SalesPsychology #MistakeAdmission #TrustRepair #HarvardBusinessResearch #SalesStrategy #RevenueConversations #SalesTips #ProfessionalGrowth #DealClosure #BusinessStrategy Keep every episode free: buymeacoffee.com/fexingo

In this episode of Closing the Deal with Fexingo, Lucas and Luna explore a counterintuitive sales strategy: turning a lost customer into a referral source. They walk through a real case where a SaaS rep lost a $120K account, then asked the departing client for three referrals—and got two meetings that led to $340K in new business within 60 days. Lucas breaks down the psychological principle behind the tactic (cognitive dissonance and the 'door-in-the-face' effect) and shares a specific script for asking for referrals from clients who just said no. The hosts discuss timing, tone, and the common mistake of treating lost deals as dead ends. The episode also includes a brief, unscripted moment about how listener support funds the show ad-free. #SalesStrategy #ReferralSelling #LostDealRecovery #B2BSales #CustomerPsychology #CognitiveDissonance #DoorInTheFace #SalesScript #ClosingTheDeal #RevenueGrowth #SaaS #SalesTechnique #Business #SalesPodcast #FexingoBusiness #BusinessPodcast #Negotiation #SalesTips Keep every episode free: buymeacoffee.com/fexingo

In episode 26, Lucas and Luna dissect a counterintuitive sales tactic: asking the prospect for a higher budget before presenting your price. They break down a real case where a SaaS rep turned a $50,000 proposal into a $120,000 deal by flipping the script. The hosts explain the psychology behind anchoring, the risk of lowballing yourself, and how to frame the ask without sounding greedy. Plus, a candid moment about listener support keeping the show ad-free. #SalesTactics #Negotiation #BudgetAnchoring #SaaS #Business #FexingoBusiness #BusinessPodcast #ClosingTechniques #SalesStrategy #CustomerPsychology #RevenueGrowth #B2BSales #PricingStrategy #SalesTips #DealMaking #ValueSelling #SalesMindset #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

When a sales rep at a cybersecurity firm lost every deal where the prospect got cold feet at the eleventh hour, she tried something unexpected: instead of asking for the order, she asked for a reference call with the prospect's own satisfied customer. This episode unpacks why that reverse-pressure move works, the psychology behind it, and how you can apply it without burning relationships. Lucas and Luna walk through the exact script she used, the moment the prospect's tone shifted, and why this technique only works if you genuinely believe your product delivers. If you've ever had a deal stall at 'let me think about it,' this episode offers a concrete alternative to the standard follow-up. #Sales #Negotiation #ClosingTheDeal #Business #SalesPsychology #ReferenceCall #ReversePressure #BuyerObjections #B2BSales #SalesRepStory #Cybersecurity #DealStrategy #SalesTactics #Revenue #SalesTraining #FexingoBusiness #BusinessPodcast #SalesAdvice Keep every episode free: buymeacoffee.com/fexingo

Episode 24 of Closing the Deal tackles one of the most common and frustrating roadblocks in B2B sales: the prospect who demands a 30-day free trial before committing. Lucas and Luna break down a real case from a mid-market SaaS company where a $120,000 deal was put on hold indefinitely after a trial was granted. They explore why trials often kill deals, the psychology of ownership versus commitment, and alternative strategies that actually close business—like paid pilots, sandbox environments, and outcome-based milestones. The episode also covers how top salespeople reframe the trial request as a lack of trust or value, and how to address the real objection hiding behind the ask. No scripts, no theory—just practical negotiation tactics for revenue operators. #B2BSales #SalesNegotiation #TrialRequest #DealKillers #RevenueConversations #ClosingTheDeal #SalesPsychology #ObjectionHandling #PaidPilot #SaaSsales #BusinessPodcast #FexingoBusiness #SalesTips #EnterpriseSales #SDR #AccountExecutive #SalesProcess #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo

In Episode 23 of Closing the Deal, Lucas and Luna break down a specific moment in negotiation that most salespeople get wrong: what to do after you state your price. They walk through a real case where a SaaS account executive named Priya closed a $180,000 annual contract simply by not speaking after her final number. Lucas explains the neuroscience behind the silence — why the prospect's brain interprets the pause as confidence, not awkwardness. Luna shares why she thinks most reps talk themselves out of deals because they feel the need to fill dead air. They discuss the difference between a price that's firm and a price that's a starting point, and how to signal which one you're giving without saying a word. If you've ever undercut your own price before the client even pushed back, this episode will make you rethink your next negotiation. No fluff. One tactic. One case. One mindset shift. #SalesNegotiation #SilenceInSales #ClosingTheDeal #Business #B2BSales #SalesStrategy #NegotiationTactics #SalesPsychology #SaaS #AccountExecutive #SalesTraining #RevenueConversations #FexingoBusiness #BusinessPodcast #SalesTips #ObjectionHandling #PriceNegotiation #SalesMentality Keep every episode free: buymeacoffee.com/fexingo

In this episode of Closing the Deal with Fexingo, Lucas and Luna explore a counterintuitive sales strategy: raising your price to win the deal. They dissect a real-world case where a B2B SaaS sales rep at a company called GridSync was facing a stalled six-figure contract negotiation. The prospect kept pushing for a 20% discount, and the rep was about to cave. Instead, she proposed a 15% price increase — with additional scope and a tighter timeline — and the prospect signed within 48 hours. Lucas breaks down the psychology behind the move: how a price increase reframes the conversation from cost-cutting to value-maximization, activates loss aversion, and signals confidence. Luna challenges whether this works outside of high-differentiation products, and they discuss the specific conditions where a price increase can actually accelerate a close. The episode includes a practical framework for when and how to use this tactic, the risks of overplaying it, and why it forces both sides to reveal their true priorities. If you've ever been told 'your price is too high,' this episode offers a counterintuitive path forward. #Sales #Negotiation #PricingStrategy #B2BSales #SalesTactics #PriceIncrease #SalesPsychology #LossAversion #ValueBasedSelling #Business #FexingoBusiness #BusinessPodcast #ClosingTheDeal #SalesAdvice #NegotiationTactics #SalesRep #GridSync #CounterintuitiveSales Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive negotiation tactic: when a prospect asks for a discount, the best salespeople respond by asking for something in return—often increasing the deal size first. Using a real case from a SaaS company that turned a 15 percent discount request into a 30 percent larger contract, they break down the psychology of reciprocity, the risk of unilateral concessions, and how to frame trade-offs that protect margins while building trust. Lucas explains why giving a discount without asking for anything back signals weakness, and Luna shares a practical template for the 'if-then' response. They also discuss why this approach works better with procurement professionals than with end users, and when it's smart to walk away. The episode includes a brief, natural mention of listener support at buymeacoffee.com/fexingo. #Sales #Negotiation #B2BSales #DiscountStrategy #Reciprocity #Concession #Procurement #SaaS #DealMaking #MarginProtection #SalesTactics #Business #ClosingTheDeal #FexingoBusiness #BusinessPodcast #SalesPsychology #TradeOffs #ValueBasedSelling Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive reason prospects disappear after a great demo: the salesperson gave away too much information too early. Using a real case of a $2 million SaaS deal that went cold after a perfect demo, they discuss how over-explaining features can kill buyer urgency and what to do instead. They also touch on the importance of leaving room for questions and letting the prospect discover value rather than having it dictated. Practical advice for any B2B salesperson who's ever felt a great demo lead to radio silence. #WhyProspectsGhost #DemoToClosedLost #SalesPsychology #B2BSales #SaaS #SalesStrategy #ObjectionHandling #ClosingTechniques #SalesProcess #BuyerBehavior #SalesRepLife #ConsultativeSelling #FexingoBusiness #BusinessPodcast #SalesTips #RevenueGrowth #SalesEnablement #DealManagement Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna examine how one sales rep saved a $3 million deal by strategically anchoring a higher price before the prospect could counter. They break down the psychology of price anchoring in B2B negotiations, why the first number out of your mouth matters more than you think, and how a simple framing shift turned a reluctant buyer into a multi-year partner. Along the way, they discuss a real case from a cybersecurity firm and share practical tactics for setting anchors that don't scare buyers away. If you've ever worried about quoting too high or too low, this episode explains why the anchor is your most powerful tool. #PriceAnchoring #SalesNegotiation #B2BSales #DealStrategy #Cybersecurity #SalesPsychology #NegotiationTactics #ClosingTechniques #PricingStrategy #SalesReps #RevenueGrowth #BusinessDevelopment #SalesTraining #NegotiationSkills #AnchorBias #FexingoBusiness #BusinessPodcast #SalesPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore the surprising power of withholding information during sales negotiations. Drawing on a case study from a SaaS company that lost a $500,000 deal by disclosing their full pricing structure too early, they break down the psychology behind why less transparency often leads to better outcomes. Lucas shares research from Harvard Business School showing that buyers who receive fewer options are more likely to commit, while Luna pushes back with examples from Amazon's pricing strategy. The conversation covers practical tactics like bracketing, anchoring, and the 'no-option close.' They also touch on the fine line between strategic withholding and deception, and end with a reflection on how this approach can be applied to everyday salary negotiations. This is episode 18 of Closing the Deal with Fexingo, your weekly deep dive into the art and science of sales. #SalesNegotiation #LessIsMore #SaaS #HBR #AnchoringEffect #AmazonPricing #SalaryNegotiation #Business #SalesStrategy #ClosingTheDeal #FexingoBusiness #BusinessPodcast #SalesPsychology #Bracketing #InformationAsymmetry #NoOptionClose #NegotiationTactics #SalesTips Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore a counterintuitive negotiation tactic: strategic silence. They break down a real case where a software salesperson in Dallas used deliberate silence after making a final offer, leading to a 12% higher close on a $1.2 million deal. The discussion covers why silence is powerful, how long to hold it, and what to say when you break it. They also address common pitfalls like filling the silence with concessions or small talk. This is a practical episode for anyone who negotiates, not just salespeople. The hosts also briefly touch on why they keep the show ad-free and how listeners can support that choice. #SilenceInNegotiation #SalaryNegotiation #SalesTactics #B2BSales #NegotiationTips #ClosingTechniques #StrategicSilence #SalesPsychology #BusinessNegotiation #LucasAndLuna #ClosingTheDeal #FexingoBusiness #BusinessPodcast #SalesTraining #HardNegotiation #CommissionDeal #DealStrategy #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo

Episode 16 of Closing the Deal with Fexingo. Hosts Lucas and Luna dissect a single word that salespeople use without thinking—and how it systematically weakens their negotiating leverage. Lucas walks through a real deal where a rep said 'fair' seven times in one call and lost fifty thousand dollars in margin. They explore the psychology behind the word, why it triggers the prospect to push back, and what to say instead. Luna shares a counter-example from a software deal where dropping 'fair' helped the rep hold price and close at full ask. Practical, tactical, and backed by negotiation research from the Program on Negotiation at Harvard Law School. If you sell anything B2B, this episode will change how you hear yourself talk. #ClosingTheDealWithFexingo #Sales #Negotiation #B2BSales #SalesPsychology #PricingStrategy #SalesTactics #RevenueGrowth #BusinessPodcast #FexingoBusiness #SalesTraining #DealMaking #NegotiationSkills #WordChoice #Persuasion #SalesMindset #ObjectionHandling #ValueBasedSelling Keep every episode free: buymeacoffee.com/fexingo

In this episode of Closing the Deal with Fexingo, hosts Lucas and Luna explore a powerful but underused sales technique called negative referencing. Instead of selling the benefits, you sell against the alternatives. Lucas dissects a real-world case from a B2B SaaS company that used negative referencing to close a $200,000 deal with a prospect who was leaning toward a cheaper competitor. The episode breaks down the three-step structure: identify the hidden cost of the status quo, contrast it with the negative outcome of the alternative, and frame your solution as the only safe path. Luna challenges whether this approach can feel manipulative, and Lucas offers a litmus test for when it's ethical. By the end, you'll understand why negative referencing works on the human brain's loss aversion bias, and how to use it without crossing the line. #NegativeReferencing #SalesStrategy #LossAversion #B2BSales #ClosingTechniques #SalesPsychology #CompetitiveSelling #EnterpriseSales #SalesTraining #BusinessPodcast #FexingoBusiness #SalesTips #Negotiation #RevenueGrowth #ObjectionHandling #ValueSelling #DealExecution #SalesMindset Keep every episode free: buymeacoffee.com/fexingo

Episode 14 of Closing the Deal with Fexingo: Lucas and Luna dissect a single follow-up email that revived a supposedly dead deal with a Fortune 500 prospect. They break down the specific structure: a subject line that references a past conversation, a one-sentence value reminder, a single question that re-engages the buyer, and a clear next step. The hosts walk through a real example from a SaaS sales rep who sent this email 47 days after the deal went dark and got a reply within 90 minutes. They explain why most follow-ups fail—they ask for a status update instead of rekindling curiosity—and how this approach changed the rep's close rate by 22 percent. Lucas and Luna also touch on timing, personalization at scale, and when to use a phone call instead. A practical, tactical episode for anyone who's ever watched a promising deal go cold. #Sales #Negotiation #BusinessDevelopment #B2BSales #DealClosure #FollowUpStrategy #EmailTemplates #SalesTips #RevenueGrowth #Prospecting #DeadDeals #ObjectionHandling #SalesProcess #ColdEmail #SDR #AccountExecutive #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down why B2B deals that go dark for two weeks or more can still be revived—without sounding desperate or needy. They walk through a real case from a SaaS company where a $340,000 annual contract was sitting untouched for 23 days after the final proposal. Rather than sending 'just checking in' emails, the sales rep used a specific trigger event—a competitor's product launch press release—to reopen the conversation without asking for a status update. Lucas explains the structural reason deals die (internal priority shift, not lost interest) and the one-question email template that works when all else fails. Luna pushes back on the risk of seeming manipulative, and they land on the difference between a strategic re-engagement and a desperate poke. Every salesperson who has watched a promising deal go silent will get at least one specific tactic they can use tomorrow. #DeadDeal #SalesResurrection #B2BSales #SalesStrategy #DealRevival #SalesTactics #ActiveSales #ProposalFollowUp #SaaS #SalesPsychology #Revenue #FexingoBusiness #BusinessPodcast #ClosingTheDealWithFexingo #SalesTraining #Negotiation #TriggerEvent #SalesProcess Keep every episode free: buymeacoffee.com/fexingo

Episode 12 of Closing the Deal with Fexingo explores a counterintuitive B2B sales strategy: using a price increase as a closing lever. Lucas and Luna break down a real case where a SaaS rep at a cybersecurity firm had a deal stalled at the proposal stage for six weeks. Instead of offering a discount or another follow-up call, the rep sent the prospect a formal notice of a 12% price increase effective in 10 days. This triggered a flurry of internal approvals and the deal closed at the original price within a week. The hosts unpack the psychology behind the tactic—loss aversion, urgency without discounting, and the power of a legitimate deadline—and discuss when it works versus when it backfires. They also address the risks: alienating buyers, burning relationships, and the ethical line between urgency and pressure. Specific call-outs: the 10-day window, the '30% close rate' internal stat the rep's company later tracked, and how the tactic fared against enterprise procurement cycles. No fluff, just real sales strategy. #B2BSales #SalesStrategy #ClosingDeals #PriceIncrease #SalesPsychology #LossAversion #SaaS #Negotiation #SalesTactics #ProposalStage #Urgency #ObjectionHandling #SalesEnablement #RevenueGrowth #Business #SalesTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo