How to rollout your branding, all at once or staggered?

Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Dan in Australia:“My real estate team is considering a rebrand for our business. We do understand that this will likely mean changing a lot of our touchpoints like our website, office signage and printed collateral like our for-sale boards. But do we roll it out all at once or can it be done staggered over time?”Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy  Get full access to Doctor Branding at gdayfrank.substack.com/subscribe