How to Run a Fitness Website Audit

Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.Timeline Summary:[00:00:16] Defining a Fitness Website Audit.[00:01:00] The Importance of Website Visibility on Google.[00:02:28] Lifespan of Online Content.[00:06:24] Technical Aspects of a Website.[00:08:20] Search and Discoverability.Key Takeaways:Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site's performance. Aim for an 'A' grade on GTmetrix and above 90% on Google PageSpeed for desktop.Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn't showing up on Google when you search for relevant keywords, there's a problem.Content and User Experience: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.Websites and Links Mentioned:GTmetrixGoogle PageSpeedStrength Matters AuditQuotes:"Building a website is straightforward. The hard part is the technical side of things, to make it get found." - James Breese"91% of web content does not get found by people on Google." - James Breese"You have three seconds to make an impression on your website visitor." - James Breese"A personal training market is not a competitive market on Google." - James Breese"It's less of a website issue, it becomes more of a you problem." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system