How to run a more profitable gym in 2025

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing. Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Chris - https://www.linkedin.com/in/twobrain/ Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en Two-Brain Business (website) - https://twobrainbusiness.com/ 🔥 Show Notes: (00:00) Introducing Chris (1:39) What is the State of the Fitness Industry? (7:03) Revenue (14:39) Number of clients (22:28) Membership pricing (25:09) Average revenue per member (31:58) Length of engagement (39:56) Lifetime value (48:02) Run a successful gym with Kilo (visit https://usekilo.com/) (48:35) Staff expenses (51:23) Fixed expenses (57:47) Profit (1:02:15) Effective hourly rate (1:05:10) Resources to run an above average gym