How to Run a Product Launch

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This episode is 25 minutes long.

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This episode was published on December 13, 2023.

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from Biotech Best Practices · host Dale Harrison, Owen Swift

Much of the success or failure of a new product is determined by what happens in the six months BEFORE the launch through the six months after launch. Far too often, we see products launched to crickets...and 1-2 years later, the company is still struggling to get traction and revenue acceleration. By following a few simple practices, a company can significantly reduce its risks around product launches.

Episode metadata supplied by the publisher feed · Published Dec 13, 2023

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How to Run a Product Launch

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