How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran Hofman

GUEST BIOJoran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. MAIN INSIGHTRun experiments and track high-level impact. Leverage others rather than doing everything yourself.KEY TAKEAWAYSFind early adopters by launching on AppSumo, building in public, sharing content on LinkedIn, and joining Reddit forums and Quora feeds.Create an inbound funnel engaging with potential customers.Find someone with experience to consult with and collaborate on creating an SEO strategy.Keep control of what you outsource, provide a detailed brief, and track the results.Don't spend money unless you know what results the project will produce.MORE FROM ReditusReditus provides a convenient solution for managing affiliate programs and earning commissions from promoting SaaS products. Learn more at https://www.getreditus.com/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast