How to Run Human First Marketing That Drives Profit in an AI Era

AI is changing marketing fast. Wes Towers used it to rebuild Uplift 360 and create the most profitable year in company history, all while doubling down on authenticity. In this episode of the Growth Department podcast, Chelsey and Wes break down the systems, content, and team moves that let a boutique agency serve construction brands at a higher level.You will learn how Uplift 360 helps builders, trades, and materials companies show up in AI overviews and search. Wes walks through their shift to “search everywhere optimization,” why human touch points matter more than ever, and how simple founder-led content can outperform polished campaigns. If you lead a growing business and want AI to amplify your team rather than replace it, this conversation will give you a clear path.What you’ll learn in this episode:Practical ways to plug AI into your website workflow without losing authenticity.A framework for search everywhere optimization across Google, LLMs, and social discovery.Content plays that build trust, including voice guides, founder profiles, and rough project reels.How to retool WordPress stacks and SOPs so projects ship faster and sales stay steady.Guest: Wes Towers, founder of Uplift 360. Uplift 360 specializes in high performing websites for construction related businesses; offerings include bespoke design and development, ongoing enhancements, targeted SEO, UX improvements, and full website audits.You can reach out to him and follow his team here:https://uplift360.com.au/https://www.facebook.com/Uplift360Aushttps://x.com/uplift_360https://www.instagram.com/uplift_360/https://www.linkedin.com/in/westowers/https://www.tiktok.com/@westowersPS- here's the Australian Football team's website we were chatting about! https://www.geelongcats.com.au/If you enjoy conversations like this, subscribe to the channel and share the episode with a founder friend. For growth tools and services, visit GrowthDepartment.comGrowth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.