How to run successful webinars in 2026 with Nyrie Roos

If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you.Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well.In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without replacing the human connection that drives sales.One of the biggest mistakes I see is business owners treating webinars like training sessions. We both agree that a webinar isn't about teaching people everything you know. It's about helping your audience understand what's possible and showing them why they need your expertise to achieve it.Nyrie also shares her simple five-step webinar framework, explains how to improve attendance rates, what really influences conversions, and why having the right audience matters far more than simply getting more registrations.You'll also discover:✅ Why webinars still convert better than many other marketing channels✅ The biggest mistake most business owners make during webinars✅ Why over-teaching actually reduces sales✅ How to transition naturally into making an offer✅ The five-part webinar framework that consistently converts✅ Ways to improve webinar attendance and engagement✅ How AI can dramatically reduce webinar preparation time✅ Why authenticity matters more than automationIf you've been thinking about running webinars, or you've tried them before without getting the results you hoped for, this episode is packed with practical advice to help you create webinars that build trust and generate more clients.Also, if you'd like to see where you could be losing potential sales before people ever reach your webinar, Nyrie is giving listeners access to her free AI Funnel Detective.It analyses your sales funnel and highlights where opportunities could be slipping through the cracks.🎁 Grab the free AI Funnel Detective here!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group