How to Scale a Business without Chasing Hype with Eshita Kabra Founder of By Rotation

In this episode, Victoria sits down with Eshita Kabra, founder and CEO of By Rotation, the world’s largest peer-to-peer fashion rental platform. Eshita shares what it really takes to build a profitable, sustainable, community-driven fashion tech company in today’s economy. She breaks down how By Rotation grew from a honeymoon idea into a global marketplace where women earn real income sharing their wardrobes. We dive into why affordability beats sustainability, how peer-to-peer fashion is reshaping the industry, and what most founders get wrong about brand building, community, and social strategy.Eshita also gives an unfiltered look at raising venture capital, protecting your equity, and how she secured seven figures from angel investors while staying true to her values. Her advice covers negotiation, long-game leadership, and building a company without hype or performance. If you’re interested in fashion tech, sustainable fashion, resale and rental, entrepreneurship, fundraising, or real talk about being a founder without the Instagram gloss this episode is for you.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Eshita:IG: @arentyoueshitaLinkedIn: Eshita KabraFollow By Rotation:IG: @byrotationRent HEREGift Guides:Find it HEREThanks for listening!