How to Scale Creatives Across Borders with Christin Todorov (Meroda)

Is your brand really ready to scale across borders – and what happens if you miss the timing?In this episode of the Ad Creative Insider Podcast, Christin Todorov, Lead Creative Strategist at Meroda, shares how brands can grow from local success to international expansion. With years of experience in e-commerce and creative strategy, she explains what it really takes to make this step work.We talk about:Why localization is more than just translation – and which cultural differences really matter.How creatives, messaging, and positioning need to adapt to new markets.The role of AI workflows and local creators in scaling across Europe.If you want to understand how to expand profitably and avoid the pitfalls that cost brands time and budget, this episode is a must-listen.-More about DatAds-DatAds is the solution for Creative Strategists and Performance Marketers who want to gain deeper insights into their creatives. Leading performance marketing agencies and e-commerce brands rely on DatAds to extract valuable insights from their creative tests—allowing them to develop significantly more winning creatives.Our satisfied customers include agencies and brands such as yfood, Purelei, Beilmann Marketing, LeGer by Lena Gercke, HealthRoutine, Pummys, Performance Pixel, adsventure, and many more.► https://www.datads.io/Time Stemps:00:00 – Intro04:05 – The role of Meroda in the cosmetics industry07:55 – Expansion into the European market12:00 – Market research and target group analysis16:06 – Creative approaches and localization20:07 – Influence of creators and attribution25:07 – Ad break25:49 – The future of creative strategies27:05 – Creative diversity and its importance28:21 – The role of formats and content30:24 – Ad concepts and their adaptation32:32 – Naming convention and its importance33:53 – Analysis and optimization of ad accounts36:26 – Budgeting and MVP strategies40:09 – Experiences and lessons from international expansion42:54 – Outlook: AI in creative strategy50:44 – Outro