EPISODE · Nov 1, 2022 · 57 MIN
How To Scale From 0 to 200k Visits w/ Gaetano DiNardi
from Content and Conversation: Organic Growth Insights from Siege Media · host Gaetano DiNardi, Siege Media, Ross Hudgens
Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search can create demand4:30: Is inbound marketing still relevant?5:26: Determining the pace of content quantity (Aura case study)8:29: How Gaetano convinced executives to invest in content10:43: The ideal freelance team structure15:38: Why promising too much content is problematic17:38: Ranking expectations, how to prioritize content20:52: Aura’s unique content strategy, how to identify winning topics23:34: Topic research — how to uncover business potential29:24: How video makes an impact and how to budget for it39:39: Examples of “Pain Point SEO”45:35: How to think about link building within a startup54:40: Gaetano’s final tips, tactics, and recommendationsShow Links:Learn More About Gaetano DiNardiFollow Gaetano on LinkedInListen to Gaetano on SoundCloudFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Gaetano isn’t your typical digital marketer. He possesses a unique background as a musician and producer — attributing the necessary hustle in the music industry to his success in marketing and SEO today. In the marketing world, Gaetano built a reputation as a force to be reckoned with, earning consistent wins for Fortune 500 brands and, most recently, scaling a VC-backed tech startup from 0 to 125,000 monthly visits in six months. In this episode, Gaetano brings his B2B expertise in growth marketing and SEO to the table. Together with Ross, the pair discuss how search can lead to demand generation, pacing high quantities of content, and how to uncover your business potential for unlikely topics in your vertical.
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How To Scale From 0 to 200k Visits w/ Gaetano DiNardi
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