How to Scale on Amazon Without Getting Crushed by Competition With Sean Stone

Amazon is one of the largest—and most competitive—marketplaces in the world. For e-commerce brands, the opportunity is massive, but so are the risks. In this episode of The Story Engine Podcast, Kyle Gray sits down with Sean Stone, an expert in helping brands scale and grow profitably on Amazon, to unpack what actually works in today's crowded marketplace. Sean shares how brands can cut through the noise, avoid costly mistakes, and build systems that allow them to grow without burning margin or momentum. From positioning and strategy to understanding how Amazon really rewards sellers, this conversation is essential listening for founders, brand owners, and marketers who want to compete—and win—on Amazon. Whether you're just entering the platform or already scaling, this episode will change how you think about Amazon as a growth channel. On This Episode (00:20) Meet Sean Stone: How he helps brands scale in the world's most competitive marketplace (00:35) The biggest mistakes brands make when trying to grow on Amazon (00:50) What most sellers misunderstand about Amazon's algorithms and incentives (01:05) How to position your brand to stand out—without racing to the bottom on price (01:20) The strategic mindset shift required to scale profitably on Amazon