How to Scale Retail by Carefully Listening to Your Customers: Dimitra Davidson

Dimitra Davidson is the President & COO of Indeed Labs. She is a champion of great skin for real people. As the driving force behind this global independent brand, Dimitra has built a reputation on asking tough questions about ingredients, formulations, industry trends and product usage so that everyone can get to real results faster. Since the brand's launch in 2011, Indeed Labs has been a pioneer of scientific, no-nonsense skincare.  In this episode, Nada sits down with Dimitra to discuss how she was able to scale Indeed Labs from kiosks to global distribution. She leaned into customer focus groups and identified where Indeed Labs could create targeted solutions. This fourth episode in our retail season focuses specifically on consumer feedback. Dimitra consistently reiterates, “Asking questions, listening to consumers and creating accessible solutions are essential to scaling your business.” This conversation will give you plenty of ideas--from engaging with consumers to creating products sure to turn customers into loyal fans of your brand.  You can follow Dimitra and Indeed Labs @indeedlabs on Instagram, Facebook, and Twitter.  To find out more about Indeed Labs products go to IndeedLabs.com. Please follow us at @libertyforher on Instagram--that's where we hang out the most. And please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.