How To Scale Sales: Avoid Mistakes

from Measure Success Podcast Hosted by Carl Cox

This episode is sponsored by Altezza Solutions, liberating entrepreneurs through fractional sales execution. Today, Steve helps growth-stage companies break through revenue barriers while giving founders the freedom to focus on building extraordinary businesses. Founder-led businesses often grow fast, then stall. In this episode of the Measure Success Podcast, Carl Cox sits down with Steve Caton, Founder and CEO of Altezza Solutions, to discuss why sales becomes the biggest bottleneck for growing companies. Steve shares why hiring salespeople often fails, how founders unintentionally trap themselves in the sales role, and what it takes to build repeatable, predictable sales systems. You'll learn: Why sales talent alone does not solve growth How systems and process drive consistency When fractional sales makes sense How founders can step out of the sales seat If sales depends on you, growth will too. Listen now and measure what success really looks like.

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How To Scale Sales: Avoid Mistakes

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This episode was published on January 27, 2026.

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