How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok

🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing.In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building winning creative processes, and testing at a level most marketers only talk about.🎙️ What we cover in this conversation:✅ The truth about “end-to-end AI automation” and why it’s rarely plug-and-play.✅ Why testing—not just production—is the real bottleneck in creative performance.✅ How to structure your weekly creative testing cycle for maximum learnings.✅ The 70/30 rule: balancing iteration on proven winners vs. testing new concepts.✅ Why intent and clarity matter more than volume when scaling creative output.Whether you’re a marketer, founder, or creator, this episode will give you actionable insights on how to use AI to empower teams, create smarter workflows, and actually scale campaigns—without drowning in spaghetti ads that don’t convert.🔥 If you want to go beyond the guru talk and learn what it really takes to scale with AI and creativity, this episode is for you.👇 Don’t forget:👍 Like this video if you got value📩 Drop a comment with your #1 creative testing challenge🔔 Subscribe for more deep dives into AI, performance marketing, and the future of growth