How to Scale Your Influence & Fix Company Culture with Adriana Vaccaro

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Adriana Vaccaro, author of 'Culture Minded'. They discuss the importance of organizational culture, the writing process behind the book, and how personal stories can enhance the understanding of culture in the workplace. Adriana shares a success story of a client who transformed their organizational culture and emphasizes the need for intentionality in culture work. The conversation also touches on the significance of core values, measuring culture, and the ethical considerations of employee surveys. Adriana concludes by sharing her purpose in writing the book and how it has led to new opportunities for her business. In this episode, we explore: How Adriana transitioned from a "statistics-first" mindset to using storytelling to connect with readers. Why culture is actually your company’s "autopilot" and how to be intentional about it. The truth about "anonymous" employee surveys and how to handle culture measurement ethically. How Adriana turned her book into a diversified business model with certifications, assessments, and cohorts. Practical ways for small business owners to start "culture work" through service delivery and client satisfaction tracking. Connect with Adriana Vaccaro: LinkedIn: https://www.linkedin.com/in/adrianavaccaro/ Website: https://cultureredesign.com Book Portal & Resources: https://culture.minded Purchase the Book: https://www.amazon.com/dp/B0D5M7Y3Z4 (Culture Minded: Six Tools to Transform Organizational Culture and Empower Humanity) If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Adriana Vaccaro's story. For more resources to help you write and market your book, visit kellyschuknecht.com.