How to Scale Your Story? ft. a Chief Economist @ Lyft (Dr. John List)

What is behavioral economics? What is “the voltage effect”? How do you know if your business/policy idea will scale? We kick off Season Two with Professor John List, one of the most renowned behavioral economists out there, to chat about storytelling in his impactful work, his new book The Voltage Effect, and how we’ve been approaching scalability the wrong way. If you’ve lived in the United States, John’s work has probably had an impact on your life — he is Chief Economist at Lyft, Distinguished Service Professor at University of Chicago, formerly Chief Economist at Uber (Ubernomics). He also served in the White House on the Council of Economic Advisers from 2002-2003 and on Behavioral Insights teams at governments around the world. John’s new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, has come out on Feb. 1, 2022.