EPISODE · Mar 2, 2026 · 18 MIN
How to Screen Affiliate Applications (My Approval Criteria)
from The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More · host Matt McWilliams
Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West. Links Mentioned in this Episode Your Affiliate Launch Coach
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How to Screen Affiliate Applications (My Approval Criteria)
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