EPISODE · Dec 13, 2021 · 56 MIN
How to Secure $1,000,000+ in SEO Budget with Tom Critchlow
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Tom Critchlow, Siege Media
Show Notes:00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled1:21: How to secure a substantial SEO budget5:13: Tom’s contrarian take on how companies should invest in SEO6:15: The secret behind organizational charts7:42: Best metrics to use for proving ROI10:46: Common mistakes in strategy presentations to the C-suite13:43: The correlation between updating content and renewals15:50: Why communicating ROI in annually is ideal17:14: Tips for communicating link building ROI20:50: How to calculate monthly link value21:20: Revenue forecasts don’t always have to be right, here’s why23:23: Ideal timelines for revenue conversations with the executive team24:30: The value of email sign-up’s26:47: How to navigate securing budgets in a difficult environment31:08: How to build a better proposal for your client34:01: How long should a pitch take for a big C-suite?41:27: Why new Directors can be your key to funding44:03: Lessons learned, why growth and excitement are more useful than you think49:44: Impress with communication53:43: How to express results when your client is already trending up54:30: What’s next for Tom’s SEO MBAShow Links:Enroll in SEO MBAFollow Tom on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
SEO MBA’s Tom Critchlow joins us on Content & Conversation. It’s been three years since Tom has dropped his knowledge on Content & Conversation and we’re stoked to have him back. After growing esteemed digital marketing agency Distilled in 2011, today, Tom is an independent consultant for enterprise businesses, while somehow finding the time to run a learning course for senior SEO professionals. In today’s episode, CEO Ross Hudgens and Tom discuss what navigating the executive layer of large organizations look like, how to secure a substantial SEO budget, and why impressing with communication may be the key to your future funding.
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How to Secure $1,000,000+ in SEO Budget with Tom Critchlow
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