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Nov 24, 2020 4 min

How to segment your email list

from Content Marketing Mastery Hosted by Ceyhun Yakup Özkardes-Cheung

👉 Use the RFM model 👉 Segmenting your list is based on transactions 👉 How they buy and how much they spend? 👉 Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently 👉 Frequency: A multi-buyer who bought more than once is also more valuable 👉 Money: How much did they spend? You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online Got value, please 👍 🧑‍🤝‍🧑 Let's connect to see more content like this 😁 #briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver 🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

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This episode is 4 minutes long.

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This episode was published on November 24, 2020.

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