How to Select a Brand Ambassador with Jane Hansom

Creating emotional connections with your brand is an essential part of many organizations marketing plans. Selecting brand ambassadors can be a powerful strategy but there are risks to getting it right. Jane Hansom is a marketeer with over 25 years experience of creating integrated global brand marketing campaigns across media channels from TV and print to digital and social media. She set up Sponge Marketing in 2005 to focus on delivering creative marketing, PR and brand entertainment experiences to the sport, travel and entertainment industry. Jane is also an athlete herself having medalled in World Championship events for Great Britain. Jane also sits on the board of the Triathlon Industry Association and advises government sporting bodies like London Sport on how to in-crease participation in sport. I will be discussing with Jane how to effectively recruit a successful brand ambassador as well as lessons from her considerable sporting and business achievements.