How to Sell a French Top to Someone Who Has No Idea What It Is

French tops are one of the most skipped products on the appliance floor. Salespeople find them intimidating. Customers don't know what they're looking at. And the result is a product that almost never gets the conversation it deserves. In this episode, Shannon and Jon break down what a French top actually is, where it came from, and how to make the sale to a customer who walked in with zero frame of reference for it. Jon makes the case that most home cooks are already doing French top behavior without realizing it — moving pots around, adjusting heat zones mid-cook, trying to keep things warm without overcooking. The French top doesn't ask them to cook differently. It just does what they're already doing, better. He also covers where salespeople consistently lose the customer in this conversation, what the correct entry point looks like, and why the assumption that French tops are only for serious chefs is exactly the kind of thinking that keeps a great sale from happening. Which brand is easiest to sell a French top with? Drop a comment or email Anthony — Jon will get back to you. 🎙️ Hosted by Shannon O'Hara and Jon Beresford | The Steel Codcast 🔔 New episode every day of the week. Rate and subscribe wherever you listen.