How To Sell A Unique Product - Steven Mitts and Lily Patrascu

How To Sell A Unique Product - Steven Mitts and Lily Patrascu Steven Mitts, the founder and CEO of IVeinte Spirits, has achieved remarkable success with over 75 retailers in Florida and plans to expand into California next month. Before launching his spirits company, Steven served as a logistics officer, completed several overseas tours, and was recruited to a tech startup, where he built a $20 million business in B2G (government-related R&D). He then successfully transitioned the company into a $5 million commercial business before the COVID pandemic. His current venture, IVeinte Spirits, launched on April 20th, blending alcohol and cannabis-related themes with a unique bottle design. After years of R&D, Steven and his partner have quickly gained traction in the market, with rapid expansion underway.About the GuestSteven Mitts is the Founder & CEO of IVeinte Spirits, a revolutionary beverage company specializing in products that merge alcohol and cannabis culture. After over three years of research and development, the company launched its first product, IVeinte Terp Vodka, on April 20, 2024. In addition, Steven is the Founder & CEO of Full Spectrum Imaging, a company that specializes in advanced filter technology for X-ray and CT systems, enhancing the detection of difficult-to-identify materials like explosives and cancers. Before launching his own ventures, Steven spent 15 years as a tech executive, focusing on growth strategy and product development for some of the most disruptive products in security, healthcare, defense, and aerospace. His success in starting and scaling companies and launching innovative products in highly competitive markets is well-established. Steven's diverse upbringing and vast professional and personal experiences—including his time as a worldwide traveler, military veteran, and successful inventor—have greatly influenced his leadership and communication style. As the child of a multi-ethnic and multi-religious household, and having lived all over the country and worked across many industries, he has a unique ability to connect with a wide range of people, ensuring his conversations are both lively and educational.For more info about Steven Mitts visit: https://www.linkedin.com/in/steven-mitts-6318a675/ Timestamp 0:00 Introduction 0:03 Overview of Podcast Theme 0:21 Episode Highlight with Guest Steven Mitts 0:28 Introducing Steven Mitts 0:38 Combining Industries: Alcohol and Cannabis 0:56 Path to Success 1:09 GPS Analogy for Success 1:46 Importance of Vision 2:08 Steven Mitts's Career Journey 3:10 Awakening Moment 4:38 COVID-19 Challenges and Opportunities 5:38 Innovative Product Development 7:29 Product Launch and Marketing 12:03 Challenges of Selling Unique Products 24:31 Leveraging Technology and AI 27:25 Introduction and Brand Guidelines 27:34 Target Demographic and Influencer Alignment 28:01 Education on Terpenes and Legal Requirements 28:44 Influencer Partnership and Compliance 29:45 Incentive Program Details 30:15 Client Avatar and Market Research 31:05 Cannabis Culture and Market 33:05 Message to EntrepreneursAbout The Host Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people. Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate. If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: www.lily.global/podcast - *********************************************************** Getting featured is free. 🎧 Listening is free. 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We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at [email protected]. Awakened Titans Podcast - with Lily Patrascu shares mindblowing conversations with influential business titans so you can manifest abundance, love, joy, success, through exponential business growth, innovative products and services, time/money management, property investment, funding, startups, quantum awakening, quantum manifestation, quantum healing, quantum miracles, motivation, high achiever habits and more!