How to Sell an Innovative Product That Nobody Is Searching For, With David from Talking Print

What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists?In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years.One of the things I found most interesting about our conversation was the challenge of selling an innovative product. When customers don't know your product exists, they aren't searching for it, which means marketing becomes just as important as the product itself.David shares how he built a business around innovation, why he's never been afraid to test new ideas, and how selling through platforms like Amazon and Etsy has allowed him to experiment, learn and grow.Whether you're developing a completely new product, or you're trying to market something different from everything else on the market, this conversation is packed with honest insights and practical advice.In this episode we discuss:• How David built a business around innovation• Why selling an innovative product brings unique challenges• The journey from B2B to B2C• Creating products people didn't even know existed• The realities of selling on Amazon and Etsy• Why testing ideas is such an important part of product development• The importance of customer service when selling personalised products• Lessons learned from appearing on Dragon's Den• Why relationships with manufacturers matter• How to stand out in a crowded marketplace• Why marketing is often the biggest challenge for innovative products• The value of continually trying new ideasOne thing I really took away from this conversation is that innovation isn't just about creating something new. It's also about finding ways to help customers understand why they need it.David has spent years refining his products, testing new ideas and learning what works, and what doesn't. His willingness to experiment, adapt and keep moving forward is something I think every product founder can learn from.If you're selling an innovative product, or you're developing something that's a little different from what's already on the market, I hope this episode reassures you that building awareness takes time, but it's worth the effort.Find David here:Websites:B2B: https://www.talkingprint.comB2C: https://talkiesbytalkingprint.comEtsy shop: https://talkingprint.etsy.comTwitterhttps://x.com/talkingprintUKInstagramhttps://www.instagram.com/talkingprintofficial/LinkedInhttps://www.linkedin.com/in/davidhyams/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership