How to Sell as a Founder When You Hate Selling

If you’re building a business and avoiding sales like it’s the plague… this one’s for you.John Kennelly is the founder of I Hate Sales, and he helps smart, scrappy founders get over their fear of selling without sounding sleazy. In this episode, we dig into why sales feels so cringe, what to do instead of cold spam, and how to reframe your role as a founder (spoiler: you’re the head of sales whether you like it or not).We also cover:The biggest mistake John ever made in sales (and what it taught him)The most annoying sales tactic of 2025What LinkedIn gets wrong for founders trying to sellAnd the one skill you have to improve if you want to growCringe-free, jargon-free, and full of real talk. This is the sales convo every founder needs.Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.