How To Sell Ceramic Coatings

Welcome to the Helping Young Detailers! Over the past years there has been a sales tactic for pushing a five year coating. Some detailers have been able to generate sales, however the majority haven’t been able to capture local market share. There are so many daily drivers on the road that won’t ever need five years of protection. So, how can you the Detailer decide what is best for your customer and generate ceramic coating sales? In this discussion with Nick @vegas.rides and Marshall @totalautosolutions we examine two key ways Detailers should form their sales pitch.  First, we must believe in what we are selling to best meet the needs of the customer.  Second, we must believe in long term business that allows us to keep customers throughout our carrier.  When we combine these two points into our sales process it will generate a greater opportunity for success!