How to Sell Commercial Properties to the Biggest Buyers in Your Market

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Robert Velez, a multifamily broker and high-volume deal closer, to break down how top brokers actually find—and sell to—the biggest buyers in their market.Rather than relying on luck, listings, or waiting for inbound interest, Rob walks through his clear, repeatable framework for identifying the biggest buyer in any market — the one with the scale, intent, and track record to move pricing and close deals.What You’ll Learn in This EpisodeAn 8-step framework for systematically finding serious real estate buyersHow social media directly led to a $40,000 commissionPractical CoStar tips for tracking buyers, loans, and market movementWhen and why off-hours outreach gets better responses than business hoursRob’s outlook on multifamily sales volume and pricing in 2026Career advice for new brokers on why starting in brokerage accelerates long-term wealthPerfect ForCommercial real estate brokers looking to close larger dealsMultifamily brokers sourcing buyers in competitive marketsAgents trying to break into institutional and high-net-worth transactionsNew brokers building buyer lists from scratchThinking about selling your warehouse?👉 Get expert help selling commercial real estate in Denver, Colorado:https://warehousehotline.com/sell-commercial-properties/ Connect with Rob: LinkedIn | Instagram | XSave this episode if you want a repeatable system for finding serious buyers—and selling commercial properties to the biggest players in your market.