EPISODE · Jun 15, 2026 · 20 MIN
How to sell consulting services in a low-trust market
from Consulting Mastery · host Karie Miller & Ahmad Munawar
A stranger reads everything you've accomplished and still doesn't quite trust you. The work is good, the track record is real, and none of it lands the way it used to.What changed isn't your expertise but the way people decide who to believe. They've turned inward, wary of anyone who seems to see the world differently, and a long resume now reads as distance rather than proof.For a consultant who built a practice on credentials, that's a hard thing to sit with. Adding more proof only widens the gap. What closes it is letting a stranger see how you think, until they recognize you as someone who sees the problem the way they do.That recognition is the new currency of trust, and unlike a resume, it's something you can put into the world on purpose.For consultants who feel the warm network thinning and want to understand what replaces it.
What this episode covers
A stranger reads everything you've accomplished and still doesn't quite trust you. The work is good, the track record is real, and none of it lands the way it used to.What changed isn't your expertise but the way people decide who to believe. They've turned inward, wary of anyone who seems to see the world differently, and a long resume now reads as distance rather than proof.For a consultant who built a practice on credentials, that's a hard thing to sit with. Adding more proof only widens the gap. What closes it is letting a stranger see how you think, until they recognize you as someone who sees the problem the way they do.That recognition is the new currency of trust, and unlike a resume, it's something you can put into the world on purpose.For consultants who feel the warm network thinning and want to understand what replaces it.
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How to sell consulting services in a low-trust market
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