How to Sell Creative to Finance Teams with Steph from Daughter

Finance doesn't speak creative so creatives have to speak finance. In this episode of Spotlight, we sit down with Steph to unpack one of the most frustrating challenges in marketing: getting CFOs and finance teams to actually buy into brand and creative work.Steph shares hard-won lessons from years of navigating complex stakeholder environments — including a memorable board meeting that went sideways fast. We dig into why leading with "I love these colors" is a career-limiting move, and what to say instead.In this episode:- Why creatives need to learn the language of CFOs (enterprise value, margin resiliency, risk mitigation)- How to frame brand as both an investment AND an insurance policy- The difference between subjective preference and strategic rationale — and why one gets you tuned out- When and how to bring your agency into finance conversations without stepping on toes- Why board meetings are performances, not presentations (and what happens when you forget that)- The single most important argument to have ready before pitching a big, ambitious campaign- How brand drives EBITDA multipliers — and why that's easier to move than marginWhether you're a creative director, CMO, or agency partner trying to get bold ideas approved, this conversation will change how you walk into your next finance meeting.Spotlight is a podcast exploring the intersection of creativity, strategy, and business.