How to sell cybersecurity without the FUD, ft. Breaking Through in Cybersecurity Marketing

It’s not every day that cybersecurity marketing professionals get to speak to one another, compare notes, and come up with innovative solutions for getting their voices heard.Despite being a cornerstone of the tech industry, cybersecurity is in need of constant marketing on its behalf. Developers need individuals willing to enter the boardroom to advocate for their product and cybersecurity marketers have to arm themselves with the right storytelling skills to get their message across.The Cybersecurity Marketing Society describes itself as a community for cybersecurity marketers to network, share skills, and learn from one another – but what does this mean in practical terms?In this episode, Jane and Rory speak to Gianna Whitver, co-founder & CEO at the Cybersecurity Marketing Society, and Maria Velasquez, co-founder & chief growth officer at the Cybersecurity Marketing Society, to discuss their work in the sector and the realities of running a podcast all about cybersecurity marketing.Read more:https://cybersecuritymarketingsociety.com/https://cybersecuritymarketingsociety.com/podcast/How AI is transforming businesses in the tech channelMandiant exec thinks AI could boost diversity in cybersecuritySecurity and marketing are the top software spending priorities for 2023