How to Sell Dual Pricing - Merchant Sales Podcast

What this episode covers

I started talking about dual pricing because of compliance concerns over Non-cash adjustment type programs. After selling dual pricing in the field, I prefer it because it is easier to explain, easier to sell and provides a better customer experience than cash discounting. If you want to see the future of passing the cost of processing on to the consumer in a way that makes sense to everyone while remaining compliant with card brand rules, and generating the same margin as cash discounting, this is a must read edition!

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Frequently Asked Questions

How long is this episode of Merchant Sales Podcast?

This episode is 21 minutes long.

When was this Merchant Sales Podcast episode published?

This episode was published on July 6, 2022.

What is this episode about?

I started talking about dual pricing because of compliance concerns over Non-cash adjustment type programs. After selling dual pricing in the field, I prefer it because it is easier to explain, easier to sell and provides a better customer...

Can I download this Merchant Sales Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.