How to Sell Info Products on Amazon (E108)

Kyla Gardner Bio: Kyla has published more than 35 books on Amazon, writing and designing many of them herself. She studied journalism in college and worked as a journalist covering crime and then human interest stories in her hometown of Chicago. Kyla transitioned into online business by working in Vietnam for a software company geared toward FBA sellers. When she was let go in 2017, she combined her writing skills and knowledge of Amazon to start a Kindle business. She now travels full time as a “digital nomad” and is working on her first novel set to be published under her real name. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: kylagardner.comGoodreads Transcript: Charles:                        00:00                In this episode of the Business of eCommerce. I talked with Kylar Gardner about selling info products on Amazon. This is the business of eCommerce, episode one Oh eight, welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles [inaudible] and I'm here today with Kylar gardener. Kyler has published more than 35 books in Amazon writing and designing many of them herself. She's currently traveling full time as a digital nomad and working on our first novel. I asked her in the show today to talk about selling info products on Amazon. So hi Kyla, how are you doing today? Kyla:                             00:41                I'm good. Thanks for having me. How are you? Charles:                        00:43                Yeah. Awesome to have you on the show. I love I love talking to retailers and I don't know if you'd call yourself a retailer. Good folks kind of out there selling and doing things. It's always kind of interesting to really get by, you know, the tactics and someone who's actually doing it today. So super excited for this. Yeah, me too. So you, so currently you publish 35 bucks on Amazon, right? And these are all under, are they under your name or the under different names of, what do you typically do? Kyla:                             01:12                They're all under fake names and quite a few different fake names as well because I batch them by the niche or the genre they're in. So they're mostly nonfiction. They're pretty short around seven to 15,000 words and they come in all different formats. I sell eBooks, paperbacks, hardcovers and audio books. Charles:                        01:36                Okay, thank you. So I need to unpack this a little and the whole digital nomad things. There's a lot here and this is super interesting. So first nonfiction, why, why are you publishing nonfiction under and what's the terminal? Is there a different term when you say someone else's name? Like a made up Kyla:                             01:53                A pseudonym? Yeah. Or a pen name. Yeah, Charles:                        01:56                Pen name. Why would you publish nonfiction under a pen name? Kyla:                             02:01                So I, when I started it, I just, I was just doing it for the money. I just wanted to see if I could make a buck on Amazon. And I wasn't saying like this is, you know, a topic that I want to be known for as a writer myself. I just want to see if I can put it out there and it gets a good response. So that's been my tactic. Charles:                        02:23                So you didn't want us, so, so it sounds like if it didn't do so you have a background in journalism, right? It's kind of, okay. So it sounds like if it didn't do well it was a complete flop. You wanted to just say wasn't me. Kyla:                             02:36                Right. Yeah. So yeah. But then if it's successful, I also can't really take credit for it. So it's kind of a double edged sword there.