How to Sell More by Being More Human with Kate Toon - Ep. 307

Today, we are lucky to be joined by the awesome author of the new book Six Figures in Sales; Kate Toon!Kate is an absolute powerhouse - she's a digital marketing expert, business mentor and the owner of the bookstore in her small coastal town (Umina Beach). She's just published the third book in her 'six figures' trilogy: Six Figures in Sales, which follows on from Six Figures While You Sleep and Six Figures in School Hours. In our chat we talk about a lot of things; from selling what you don't like, to owning a bookshop and how that affects writing, to the way marketing can feel so inauthentic, and much more; so sit back and enjoy.To get your copy of Six Figures in Sales: https://www.katetoon.com/writing/books/six-figures-in-sales/And to reach out to Kate: https://www.katetoon.comau.linkedin.com/in/katetoonhttps://www.instagram.com/kateToon/Chapters00:00 Introduction to Kate Toon and her books01:56 The trilogy: Six Figures in School Hours, Sleep, and Sales03:52 Kate's background in advertising and small business05:13 Common misconceptions about sales and selling07:05 The importance of enthusiasm and passion in sales08:58 Niching: how broad or narrow should your focus be?11:03 Being authentic and comfortable with your brand voice12:54 Embracing flaws and building trust through honesty14:55 Customer loyalty: focusing on existing customers17:03 The value of long-term relationships over lead generation20:03 Managing creative energy and productivity23:00 Persistence and resilience in creative pursuits27:02 Lessons from being an author and a book retailer28:58 Sales trends in the 2020s and the role of AI32:03 The importance of human connection in marketing34:05 The decline of social media use and the return to authenticity38:04 Listening beyond words: understanding customer needs40:58 Final thoughts: love, respect, and safety in businessWhat's your biggest challenge with Sales? Drop it in the comments!Subscribe for weekly insights on leadership and personal development.#sales #Resilience #communication All Magical Learning Podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.As always, if you are having trouble, you can always send us a message.Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO....To find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up!You can also find us on our socials:Instagram: / magical_learningFacebook: / magicallearningteamLinkedin: / magicallearningYoutube: / @magicallearningHave a Magical week!