How to Sell More Copies of Your How-to or Self-Help Title

It's not easy trying to compete as a how-to or self-help author, and Penny knows this first hand. Not just from the 18 books she's written and released, but also because she and her team have worked with hundreds of books in this genre!Our goal for this episode is to candidly tackle the challenges you're likely facing, and offer up ways to improve both your platform and your book's sales potential. Honestly, anyone writing non-fiction will benefit from this episode, so don't miss it.Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.Please leave a review on Apple Podcasts!Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.Rate the podcast: Click on the stars to give the podcast a rating.Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: info@amarketingexpert....