How to Sell More Digital Products with email - Teacher: Damon Didier

Hello, useful content creators. We don't have any trailer intro this week. I'm teaching a class and we have a big project out in the field, but what we do have is an excellent conversation with Damon Didier, and he's going to teach us how to sell more digital products with email. He takes us through his email marketing process and his main tool, Klaviyo, and he tells us the exact process he uses to sell digital products, including how to make the least annoying. popups. It's real practical. It's real nitty gritty. And I know it will be helpful to anyone who wants to start to gather emails and use email marketing to sell any digital product. Let's make useful content.  Hello and welcome to the useful content. Podcast. And today we have a new teacher in the useful content classroom. Damon Didier. Hi, Damon. Hey, Jim, how are you doing today? Doing well, doing well out here in Trinidad and Tobago. I'm sure I'm not as cool as you out in the U S No way. I'd much rather be there right now. It's, uh, I'm in Dallas, Texas, gloomy, cold weather. I'd love to be on the beach right now. Pina Colada out there. though. We all, I mean, as much as I am near to beaches, I don't get there often because always doing some type of work. Um, and I know that your particular work is in e commerce and email, but could you please share with the people what you do and how you help your clients make useful content? Sure. Uh, thanks a lot today for having me here today. So my agency, uh, when it e commerce, we help, uh, e commerce brands, when it e commerce and the way we do it is through, uh, retention marketing, primarily through email, SMS rewards and, uh, loyalty and reviews and what, what we know and what we do applies in the email world. To all kinds of businesses far beyond e commerce. So my goal today is to give out some of the secret sauce of what we do, uh, to help our clients. And a lot of it just starts at the basics, which, um, to kind of give away my first secret is if you're not doing email marketing yet, get started now, uh, you know, the, The stories of the death of email are largely exaggerated. And today we help companies do, uh, well over a hundred thousand dollars a month in email marketing, uh, alone, just sales right there. And there's a lot of things from. How do you get a permission based, uh, permission to actually email people to the right type of messaging and how to properly present that all the way through integrating your reviews, loyalty programs, SMS, uh, into a strategy, uh, that helps, uh, our customers win Right. So I know email marketing has been a thing for a long time. An email has email itself has been a thing for a long time. You know, Why would someone want to email market in the first place? Because it seems that they could just do the regular thing, use referrals and send out emails when necessary. Why is this a thing at all? perfect, you know, on the most basic level, um, email marketing, it still works. So if you're not doing it, it's an easy way to just get into people's inboxes and get them to move. Uh, On a more, uh, higher level right now, everybody out there, I'm sure has seen, you know, if you do any kind of advertising online, the cost per acquisition has been rising. So when it comes to Google ads, meta ads, tick tock, whatever the price is going up and there doesn't seem to be any into this. So who better to market to than your existing clients? So we have a saying that is, uh, that retention is the new acquisition, which means how do we, how do we increase the RFM, the recency, frequency and monetary value of the people that we're already talking to. And so on a, on a fundamental level, what this means is we probably heard the term out there of third party cookies and Google'...