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EPISODE · Oct 28, 2025 · 28 MIN

How To Sell Smart In A Slower Market

from Purpose + Profit Podcast

Navigating Economic Downturns: Adapting Your Sales and Marketing StrategyIn this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts.00:00 Welcome Back to the Purpose and Profit Podcast00:29 Navigating Business Slowdowns03:43 Understanding Buyer Psychology05:44 Slam on the Brakes Buyers10:25 Pained but Patient Buyers14:34 Comfortably Well-Off Buyers16:26 Live for Today Buyers23:20 Practical Strategies for Tough Times26:23 Final Thoughts and EncouragementResources MentionedBuilt to Last Egypt RetreatHarvard Business Review articleWhat To Do When Business Growth Just StopsIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Episode metadata supplied by the publisher feed · Published Oct 28, 2025

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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...

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How To Sell Smart In A Slower Market

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