How to Sell Soccer Tickets: Group Sales, Fan Experience & Club Identity in MLS

Most people think selling tickets is about getting fans to buy seats. Joe Medcalf will tell you it's about connecting people with a great game day experience they didn’t know they were missing.In Episode 112 of the Because Football Podcast, we delve into how to sell the game to non-soccer fans. In this case, groups: schools, companies, youth soccer clubs, churches, etc. How can soccer become a meeting place for people to gather and be together?Joe is the senior group sales manager at New England Revolution — one of MLS's founding clubs, playing out of a 65,000-seat stadium that averages around 24,000 on a matchday - one of the highest in MLS. We talk about that gap, the Revs role in New England soccer landscape, and how that may change with the newly announced stadium closer to Boston.In this episode, Joe breaks down what professional football ticket sales actually looks like from the inside. We get into why group sales is the most insulated part of a club's revenue from on-field performance and why that is actually a huge advantage. We talk about the real pitch for families: convenience, parking, tailgating, and a matchday environment that feels more relaxed than a Patriots game. We dig into how you build trust with youth soccer organizations, schools, and community groups. And we talk honestly about the challenge of selling a regional identity when your club covers the whole of New England but your marketing budget pulls toward Boston.Joe also brings the full picture of what it was like to grow up following Hull City home and away with his family for ten years — and how that experience quietly shaped everything about how he thinks about the game day experience today.If you work in soccer ticket sales, run a club, or are trying to get more people through the gates, this one's worth your full attention.Connect with Joe and the New England Revolution here:https://www.linkedin.com/in/joe-medcalf-305b81106/https://www.revolutionsoccer.net/schedule/matchesConnect with Because Football here:⁠https://www.youtube.com/@BecauseFootball_⁠⁠https://www.instagram.com/becausefootball_/⁠⁠https://www.linkedin.com/in/baggaleyandrew/⁠⁠https://www.linkedin.com/company/because-football-media/⁠Need help with your content strategy and production? We can help.To get in contact with us, email becausefootballmedia [at] ⁠gmail.com⁠