How to sell Sustainability to just about anybody

This week's podcast is a long version of a response I gave to a client in a workshop recently. I lay out how I open every workshop I do with a new audience to bring them on board and my subjective assessment is that it works 99%+ of the time! Like all my change management for Sustainability, I employ approaches that take into consideration human psychology - one of my maxims is that the biggest barrier to Sustainability is just six inches wide, the space between our ears.If you want to embrace this approach but feel you need some support, go to Terra Infirma Ltd and drop me a line! Hosted on Acast. See acast.com/privacy for more information.