HOW TO: Sell the ROI of Social Customer Service

from On the Record...Online · host Eric Schwartzman

Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…

Episode metadata supplied by the publisher feed · Published Jul 10, 2011

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HOW TO: Sell the ROI of Social Customer Service

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