How to Sell Without Feeling Yucky w/ Lauren Najar

If selling feels forced, uncomfortable, or just plain yucky, the problem probably is not your pitch.In this episode, Lauren breaks down why so many entrepreneurs feel gross when they try to sell and what to do instead. She shares why the pressure to convert every conversation into a sale is not only unrealistic but actually working against you, and how shifting your focus to genuine relationship building changes everything about how sales happen.Lauren also walks through how she reads cues and clues to know when someone is actually ready for a sales conversation, why releasing the outcome leads to more closed deals, and how her background in banking, retail, and service industry sales shaped the way she approaches business today.When you stop trying to close and start genuinely connecting, the sale becomes the natural next step.Chapters:00:40 Why selling feels yucky in the first place02:05 The pressure to convert every conversation03:25 How Lauren builds relationships that lead to sales05:25 Reading cues and clues from your leads07:25 Why sales calls are not the only way08:25 Building confidence in your sales approach10:05 Releasing the outcome and staying open11:40 Why one relationship can lead to many salesThis podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.