How to Sell Your Brokerage for More Than You Think episode artwork

EPISODE · May 7, 2026 · 27 MIN

How to Sell Your Brokerage for More Than You Think

from Pending and Trending · host Deidre Quinn

🚀 In this powerful episode of Pending and Trending, Deidre Quinn sits down with Norma Rawlings, President and Co-Founder of Broker VMA, to uncover the often-overlooked topic of exit strategy in real estate. From business valuation and succession planning to mergers and acquisitions, Norma shares expert insights on how agents and brokers can turn their business into a valuable, sellable asset. Learn why confidentiality is critical, how to identify the right buyer, and what steps you should take today to secure your long-term legacy.🎧 Hosted by: Deidre Quinn👤 Guest:🏡 Norma Rawlings – President & Co-Founder of Broker VMANorma Rawlings is the President and Co-Founder of Broker VMA Inc., bringing years of experience in commercial development, property management, and strategic asset management. Holding a J.D. and an MBA, she leverages her legal and financial expertise to guide U.S. and Canadian brokerages through valuations, succession planning, and mergers and acquisitions. She is also the co-author of The Complete Guide to Buying and Selling Real Estate Brokerages (2023).💡 What You’ll Learn:✔️ Why most real estate agents fail to plan their exit strategy✔️ The different succession models (family, sale, merger)✔️ How to properly value a real estate brokerage✔️ The biggest mistake that can destroy your business before selling✔️ Why confidentiality is crucial during a sale process🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Norma Rawlings:🌐 Website → https://brokervma.com/📸 Instagram → https://www.instagram.com/normajrawlings🔗 LinkedIn → https://www.linkedin.com/in/norma-rawlings-00b089256/🎙 Follow Deidre Quinn – Pending and Trending: 🌐 Website → https://www.deidrequinn.com/📷 Instagram → https://www.instagram.com/teamquinnstagram/🔗 LinkedIn → https://www.linkedin.com/in/deidre-quinn-realtor/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/

🚀 In this powerful episode of Pending and Trending, Deidre Quinn sits down with Norma Rawlings, President and Co-Founder of Broker VMA, to uncover the often-overlooked topic of exit strategy in real estate. From business valuation and succession planning to mergers and acquisitions, Norma shares expert insights on how agents and brokers can turn their business into a valuable, sellable asset. Learn why confidentiality is critical, how to identify the right buyer, and what steps you should take today to secure your long-term legacy.🎧 Hosted by: Deidre Quinn👤 Guest:🏡 Norma Rawlings – President & Co-Founder of Broker VMANorma Rawlings is the President and Co-Founder of Broker VMA Inc., bringing years of experience in commercial development, property management, and strategic asset management. Holding a J.D. and an MBA, she leverages her legal and financial expertise to guide U.S. and Canadian brokerages through valuations, succession planning, and mergers and acquisitions. She is also the co-author of The Complete Guide to Buying and Selling Real Estate Brokerages (2023).💡 What You’ll Learn:✔️ Why most real estate agents fail to plan their exit strategy✔️ The different succession models (family, sale, merger)✔️ How to properly value a real estate brokerage✔️ The biggest mistake that can destroy your business before selling✔️ Why confidentiality is crucial during a sale process🎵 Whether you're an investor, agent, or homebuyer, this episode offers valuable insights!💼 Connect with Norma Rawlings:🌐 Website → https://brokervma.com/📸 Instagram → https://www.instagram.com/normajrawlings🔗 LinkedIn → https://www.linkedin.com/in/norma-rawlings-00b089256/🎙 Follow Deidre Quinn – Pending and Trending: 🌐 Website → https://www.deidrequinn.com/📷 Instagram → https://www.instagram.com/teamquinnstagram/🔗 LinkedIn → https://www.linkedin.com/in/deidre-quinn-realtor/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/

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How to Sell Your Brokerage for More Than You Think

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This episode is 27 minutes long.

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This episode was published on May 7, 2026.

What is this episode about?

🚀 In this powerful episode of Pending and Trending, Deidre Quinn sits down with Norma Rawlings, President and Co-Founder of Broker VMA, to uncover the often-overlooked topic of exit strategy in real estate. From business valuation and succession...

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